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The webinar room is the page attendees see during the session. For live webinars, it hosts the broadcast stream and interactive elements. For on-demand webinars, it plays the pre-recorded video in a controlled environment that mimics the feel of a live event. Both formats use the same drag-and-drop page builder, giving you full control over the layout and elements that appear alongside the video.

Accessing the webinar room page

Open the webinar funnel from Sites > Webinars and click on the webinar room step in the funnel. This opens the page editor for the webinar room.

Video configuration

The webinar room’s primary element is the video player. Configure the video source in the element’s settings panel.

Supported video sources

SourceNotes
YouTubeUse an unlisted YouTube video to avoid public discovery before the webinar date. Paste the video URL directly.
VimeoPaste the Vimeo video URL. Vimeo Pro accounts allow privacy controls so only embedded views are allowed.
Media LibraryUpload a video file directly to your account’s Media Library and select it as the source. Best for full control over the viewing experience without a third-party platform.

Video playback settings

Configure how the video behaves when attendees arrive at the room:
SettingDescription
AutoplayVideo starts playing immediately when the page loads. Recommended for on-demand webinars to create the “live” effect.
Countdown before playDisplay a countdown timer before the video starts. Builds anticipation and keeps attendees on the page.
Start timestampFor on-demand webinars, set the video to start at a specific point (e.g., 30 seconds in to skip a pre-roll intro).
Disable scrubbingPrevent attendees from fast-forwarding through the video. Useful for sales webinars where the pitch is sequenced through the content.
LoopReplay the video automatically when it ends. Rarely used for webinars but available.

Chat configuration

Adding a chat panel to the webinar room allows attendees to engage during the session. For on-demand webinars, chat provides a place for attendees to leave questions even though no one is broadcasting live.

Live chat during sessions

For live webinar funnels, connect the chat panel to your Conversations inbox. Messages sent by attendees arrive as conversations that your team can respond to during or after the session. Configure chat moderation settings to:
  • Enable or disable public chat (visible to all attendees vs. private to the presenter)
  • Set whether attendee names are displayed or hidden
  • Configure profanity filtering

Pre-programmed chat messages

For on-demand webinars, you can configure pre-written chat messages that appear at specific timestamps during the video. This creates the appearance of an active, engaged audience. Common uses:
  • Social proof messages (“This changed how I think about lead generation!”)
  • Questions that lead into the presenter’s next point
  • Calls-to-action at key moments (“Where can I learn more about this offer?”)
Pre-programmed chat messages are set in the webinar room’s chat settings panel.

Calls-to-action in the webinar room

Add call-to-action elements to the webinar room that appear at strategic points during the session. These can be configured to:
  • Appear at a specific timestamp — the CTA slides into view when a product offer is made
  • Remain visible throughout — a persistent CTA button or offer box stays visible the entire session
  • Change based on video progress — different CTAs appear at different points in the video
Common CTA elements used in webinar rooms:
ElementUse case
Button”Get instant access”, “Book a call”, “Claim your spot”
Timer / countdownCreate scarcity for a limited-time offer presented during the webinar
Offer boxDisplay the product name, price, and benefits alongside a buy button
FormCollect an email for a free resource offered during the session

Webinar room layout

The webinar room uses the same drag-and-drop builder as funnels and websites. Beyond the video player and chat panel, you can add:
  • Presenter bio section — name, photo, and credentials of the host
  • Resource downloads — links to slides, workbooks, or templates referenced during the session
  • Social sharing buttons — encourage attendees to share the webinar with their network
  • Testimonials or case studies — support the offer with social proof placed near the CTA
  • Q&A section — a static list of common questions and answers for on-demand webinars

Replay page configuration

The replay page appears after the live session ends or serves as an always-on version of the recording for on-demand webinars. Configure the replay page to:
  • Embed the full webinar video
  • Display the primary call-to-action prominently
  • Show a deadline (real or evergreen) for the offer
The replay page is its own funnel step and can be edited independently of the webinar room page.

Testing the webinar room

Before publishing, test the webinar room thoroughly:
1

Preview the room on desktop and mobile

Open the preview in both desktop and mobile views. Confirm the video player, chat panel, and CTA elements are positioned correctly and render without layout issues.
2

Test video playback

Play the video and confirm it loads quickly and plays without buffering at a reasonable connection speed.
3

Verify CTA timing

If you have timestamp-triggered CTAs, watch through the video to confirm each CTA appears at the intended moment.
4

Test on-demand autoplay

For on-demand webinars, open the room in an incognito browser window and confirm the video autoplays as expected without requiring the viewer to click play.
5

Submit a test chat message

If chat is enabled, submit a test message and confirm it appears in your Conversations inbox.
Some browsers block autoplay video unless the user has interacted with the page first. If autoplay is critical to the on-demand experience, add a brief pre-webinar page that prompts the visitor to click “Enter the webinar room” before redirecting to the room. This interaction satisfies the browser’s autoplay permission requirement.
The most effective on-demand webinar rooms display a live-style experience: the video starts a few minutes in (simulating a session that began just before the attendee joined), a chat panel shows pre-programmed comments building excitement, and the CTA appears exactly when the presenter mentions the offer in the video. Together these elements create a sense of live urgency that on-demand video alone cannot achieve.
Last modified on March 5, 2026