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Upsells and downsells are post-purchase funnel steps that give buyers the opportunity to add more value to their order — or accept a lower-priced alternative — with a single click. Because payment details have already been entered, there is no need for buyers to re-enter their card information, which dramatically increases conversion rates.

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How one-click upsells work

After a buyer completes a purchase on an order form step, HoopAI automatically routes them to the next step in the funnel. If that next step is an upsell page, the buyer can accept the additional offer by clicking a single button. The charge is applied immediately to the same payment method used for the original purchase. No second form. No re-entering card details. One click.

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Upsell page structure

A typical upsell page contains:
  • Headline — leads with the benefit of the additional offer
  • Video or image — demonstrates the product or explains the value
  • Body copy — overcomes hesitation and reinforces the decision
  • Yes button — accepts the upsell and processes the charge
  • No button — declines the upsell and moves to the next step (often a downsell)

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Adding an upsell step

1

Add a new step after the order form

In the funnel’s Steps tab, click Add New Step or Import. Name the step (for example, “Upsell 1”) and give it a path such as /upsell-1.
2

Design the upsell page

Open the step in the builder. Add your headline, copy, video, and button elements. The page should feel like a continuation of the purchase experience, not a separate offer.
3

Add the upsell button element

Use a standard Button element for the “Yes” button. In the button’s link settings, set it to Submit Form or use a direct URL to the next step. For one-click processing, the button must be linked to the upsell product assignment in the step settings.
4

Assign the upsell product

Click the gear icon on the step card and assign the product that represents the upsell offer. This is what gets charged when the buyer accepts.
5

Set the decline path

The “No” button should link to the next step after the upsell — typically a downsell page or the thank-you page. Use a plain URL link, not a form submit, so no charge is triggered when the visitor clicks No.

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Adding a downsell step

A downsell is shown to visitors who decline an upsell. It presents a lower-priced or stripped-down version of the upsell offer to recapture buyers who said no. The setup is identical to an upsell step:
  1. Add a new step after the upsell step and name it (for example, “Downsell 1”).
  2. Design the page with a more modest offer and adjusted price point.
  3. Assign the downsell product to the step.
  4. Link the Yes button to trigger the charge and route to the thank-you page.
  5. Link the No button to route directly to the thank-you page.

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Upsell vs order bump

FeatureOrder bumpUpsell page
Where it appearsOn the order form, before checkoutOn a separate page, after checkout
How to acceptCheck a checkboxClick a Yes button
Payment methodCharged at checkout with main productOne-click charge to saved payment method
Best forSmall add-ons, complementsBigger, related offers

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Best practices

  • Keep upsell pages short and focused. A visitor who just purchased is in a buying mindset — do not overwhelm them with information.
  • The upsell should be a natural next step from what they just bought. If they bought a course, upsell a live coaching session.
  • Price the upsell at roughly two to three times the original purchase price for best results.
  • Always offer a clear, visible No button. Hiding the decline option frustrates buyers and increases chargebacks.
  • Test different upsell offers, prices, and page designs using A/B testing to find what converts best.
A two-upsell sequence (upsell 1 → downsell → upsell 2) can significantly increase revenue per visitor without adding friction to the initial purchase flow. Keep each offer distinct and complementary.
One-click upsells require the buyer to have completed a purchase on the order form step immediately before the upsell. If a visitor navigates directly to the upsell URL without having purchased, the one-click charge mechanism will not have a saved payment method to process.
Last modified on March 5, 2026