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Accessing analytics
Navigate to Sites > Analytics Dashboard to open the reporting view. You can filter data by:- Date range — preset options (last 7 days, 30 days, 90 days) or a custom range
- Funnel or website — view data for a specific site or see all sites combined
- Page — drill into individual page performance within a funnel
Key metrics
Page views
Page views
Total number of times a page was loaded, including repeat visits from the same person. Use this to gauge content reach and identify high-traffic pages.
Unique visitors
Unique visitors
The number of distinct individuals who visited the page. Unique visitors give a clearer picture of audience size than raw page views.
Opt-in rate / conversion rate
Opt-in rate / conversion rate
The percentage of visitors who completed the primary action on a page (e.g. submitted a form, clicked a button). Calculated as: (conversions ÷ visitors) × 100.
Submissions
Submissions
Total number of form completions on the page. Clicking into submissions opens a list of each contact who submitted.
Revenue
Revenue
For pages with order forms, the total revenue collected through the page. Includes one-time purchases, subscriptions, and payment plan first payments.
Bounce rate
Bounce rate
The percentage of visitors who left without taking any action. A high bounce rate often indicates a mismatch between the ad/email that drove traffic and the page content.
Funnel step-by-step view
For multi-step funnels, the analytics view shows a step-by-step breakdown:| Step | Views | Completions | Drop-off rate |
|---|---|---|---|
| Step 1 (Landing page) | 1,000 | 340 | 66% |
| Step 2 (Opt-in confirmation) | 340 | 310 | 9% |
| Step 3 (Upsell page) | 310 | 85 | 73% |
| Step 4 (Thank you) | 85 | 85 | — |
UTM parameter tracking
When visitors arrive via a link that includes UTM parameters (utm_source, utm_medium, utm_campaign, etc.), the HoopAI Platform captures these values and stores them against the contact record and the page visit. Use this data to:- Attribute leads and revenue to specific marketing campaigns
- Compare performance across traffic sources (email vs paid social vs organic)
- Identify which campaigns drive the highest-quality leads
A/B testing
The analytics dashboard supports tracking multiple versions of a page. To run an A/B test:- Duplicate the page you want to test.
- Make a single change to the duplicate (headline, button color, hero image, etc.).
- Split traffic between the two versions using a redirect or traffic-splitting tool.
- Compare conversion rates in the analytics dashboard after collecting at least 100 conversions per variant.