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Funnels are multi-page flows that guide a visitor through a defined sequence — from a landing page through opt-in, order, and thank-you steps. The Hoop platform’s funnel builder lets you create, publish, and optimize each step with full design control and automated follow-up.
Funnels overview

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Creating a funnel

1

Navigate to Sites > Funnels

Click Sites in the left sidebar, then select Funnels. You will see a list of all existing funnels and folders.
2

Click + New Funnel

Click the + New Funnel button. Choose to start From Blank, use Funnel AI, or select From Templates. Name the funnel and click Create.
3

Add funnel steps

Inside the funnel, click Add New Step or Import to add steps. Each step becomes a page in the sequence. Assign a unique URL path to each step — this is required to save the step. Common steps include:
  • Landing / opt-in page
  • Order form page
  • Upsell / OTO page
  • Thank-you / confirmation page
4

Design each step

Click Edit Page or Edit in a New Tab to open the drag-and-drop builder and design the step content.
5

Configure step settings

Click the gear icon next to any step to open its publishing settings. Here you can update the step name and URL path.
6

Connect a domain and publish

Go to the Settings tab of the funnel and assign a domain. Without a connected domain, funnels cannot be made publicly accessible.
You can create and edit funnel content without a connected domain. However, a domain must be assigned before the funnel can be published and made publicly accessible.

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Funnel steps tab

The Steps tab is the main hub for managing your funnel pages.
Funnel Steps tab
From the Steps tab you can:
  • View and rearrange steps via drag-and-drop
  • Preview a step in the browser without affecting analytics
  • Open the page editor to build or edit a step
  • Manage products assigned to each step
  • Import steps from ClickFunnels

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Funnel settings tab

The Settings tab controls how the funnel behaves globally. Key settings include:
Funnel Settings tab
SettingDescription
Funnel NameRename the funnel
DomainAssign the domain that hosts the funnel
PathSet the default path prefix for all steps
Favicon URLAdd a .png or .ico favicon displayed in browser tabs
Head / Body Tracking CodeInsert analytics or ad pixel scripts
Chat WidgetAttach a chat widget to every page in the funnel
Payment ModeToggle off for test payments, on for live transactions
Require Credit CardForce card entry on $0 purchases
Image OptimizationDeliver images via CDN for faster load times
Optimize JavascriptLazy-load custom JS and HTML for improved page speed
GDPR Compliant FontsUse GDPR-friendly fonts instead of Google Fonts

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Funnel sales tab

The Sales tab shows a transaction-level breakdown of purchases made inside the funnel. The table columns are:
Funnel Sales tab
ColumnDescription
CustomerName of the buyer
EmailBuyer’s email address
Product NameThe product purchased
Transaction IDUnique identifier for each transaction
AmountPurchase price
StepThe funnel step where the purchase occurred
Purchase DateDate and time of the transaction
Use the Date Range filter to narrow the view and the Download button to export as CSV.

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Funnel stats tab

The Stats tab provides conversion analytics for each step in the funnel.
Funnel Stats tab
MetricDescription
Page Views — AllTotal views including returning visitors
Page Views — UniquesViews from first-time visitors only
Opt-insTotal number of form submissions or conversions
Opt-in RateOpt-ins divided by unique page views (%)
Sales OrdersNumber of orders placed
Sales RateOrders divided by unique page views (%)
RevenueTotal revenue generated
Earnings / Page ViewRevenue per unique and total page view
Clicking Reset in the Stats tab permanently deletes all historical stats for the funnel. This action cannot be undone.

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Funnel URL paths

Every funnel URL is made up of three configurable parts:
  • Funnel URL — the main entry point for the funnel; configured in the Settings tab
  • Step URL — the path for each individual step; configured in the step’s Publishing tab
  • Page URL — the path for A/B test variants; configured via the gear icon next to Edit Page
Customizing these paths creates cleaner, brand-aligned URLs that are easier to share and remember.

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Funnel actions

From the funnel list, click the three-dot icon on any funnel to access:
Opens the funnel and takes you to the Steps tab for editing.
Duplicates the entire funnel including all steps, pages, and settings. Use this before making major changes to preserve a working version.
Moves the funnel into a named folder to keep the Funnels list organized.
Saves the funnel as a reusable template for future use.
Shares the funnel with team members or collaborators.
Permanently removes the funnel. You must type DELETE to confirm. This action is irreversible.
Duplicate a high-converting funnel before making changes. That way you always have a clean, working copy to refer back to.
Last modified on March 4, 2026