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Quizzes are interactive, multi-slide assessments with scored outcomes. Use them for lead generation, course assessments, product recommendations, or audience segmentation — all with automated follow-up based on quiz results.
Quizzes builder

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Creating a quiz

1

Navigate to Sites > Quizzes

Click Sites in the left sidebar, then select Quizzes. Click + Add Quiz.
2

Name the quiz and choose a starting point

Give the quiz a name, then choose Start from Scratch or select a template. Click Create.
3

Add questions

Use the left sidebar to drag and drop question types onto slides:
  • Multiple choice — select one or more options
  • True / False — binary answer
  • Short answer — free-text response
  • Essay — longer free-text response
For multiple-choice questions, assign Categories and Scores to each answer. Enable the Jump To feature to redirect the respondent to a specific slide based on their answer.
4

Duplicate slides or questions

Click the two-square icon at the top right of any slide or question to duplicate it with all its existing settings.
5

Customize the result page

Scroll to the result page at the bottom of the quiz builder. Customize the content, margins, padding, background color, and layout to match your brand. Preview the result page in the right panel.
6

Save and preview

Click Save, then test the quiz thoroughly before publishing.
7

Distribute the quiz

Share via direct link, embed on a funnel or website, or integrate with an automation workflow triggered by quiz completion.

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Quiz list and actions

The Quizzes list shows the quiz name, last-updated date, and the user who made the last edit. From the three-dot Actions menu you can:
  • Edit — open the quiz builder
  • Preview — view the quiz as a participant
  • View Submissions — access all completed quiz responses
  • Duplicate — copy the quiz with all configurations
  • Share — distribute the quiz link
  • Move to Folder — organize quizzes into folders
  • Delete — permanently remove the quiz (irreversible)
Quiz submissions

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Quiz submissions

Click View Submissions on any quiz to see each respondent’s answers, scores, and result outcomes. Use this data to identify which answers correlate with high-intent leads.

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Quiz settings

Inside the quiz builder, click Quiz Settings to configure:
  • Pass / Fail score — set the minimum score required to pass
  • Result page behavior — show different content depending on score
  • Notification emails — send alerts when a quiz is submitted
Quiz automation workflow

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Automating follow-up based on quiz results

Use the Quiz Submitted trigger in Automations to send targeted follow-up based on quiz scores:
  1. Create a new workflow in Automation.
  2. Set the trigger to Quiz Submitted and select the quiz.
  3. Add conditions based on the score or specific answers.
  4. Add email, SMS, or tag actions to route leads into the right sequence.
  • Education and training — assess student knowledge with pass/fail scoring
  • Product recommendations — suggest products or services based on quiz results
  • Certification programs — issue certificates based on performance
  • Lead segmentation — tag contacts based on their answers and route them into the right automation
Enable the Jump To feature on any answer option to send respondents to a different slide based on their choice. This creates a personalized quiz experience that adapts to each respondent.
Click Integrate in the quiz builder to get the embed code. Paste this code into a funnel page, website page, or any external HTML page to display the quiz inline.
Connect quiz answer values to contact custom fields. This lets you filter your contact list by quiz results and personalize follow-up messaging based on specific answers.

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FAQs

Yes. Enable the Jump To feature on any answer option to send respondents to a different slide based on their choice, creating a personalized quiz experience.
Click View Submissions on any quiz to see detailed analytics including each respondent’s answers, scores, and outcome. Use this data to track performance and engagement.
Yes. Use the Quiz Submitted trigger in Automations to set up automated follow-up emails or SMS messages. Add score conditions to send different content to high scorers and low scorers.
Yes. Define pass/fail criteria in Quiz Settings and configure the result page to display a certificate or next steps based on the participant’s score.
Use the Quiz Submitted trigger with a score condition to send different follow-up sequences to high scorers versus low scorers. High scorers might receive a sales offer; low scorers might receive educational content to help them qualify later.
Last modified on March 4, 2026