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Every blog post is created inside a blog site. The editor is a rich text environment that supports multimedia, formatting, AI-assisted writing, and a full SEO metadata workflow before you publish.

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Opening the editor

1

Navigate to your blog site

Go to Sites > Blogs and click the name of the blog site you want to add a post to.
2

Click New Post

Click New Post in the top-right corner. A blank editor opens.
3

Enable auto-save (recommended)

Toggle Auto-Save on in the upper-right corner of the editor. This prevents content loss if you navigate away or the browser closes unexpectedly. You can also save manually at any time using Save and Continue.

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Writing and formatting content

The editor toolbar provides all standard text formatting options:
FormatDescription
Bold / Italic / UnderlineBasic inline text styling
StrikethroughCross out text
Headings (H1–H6)Structure content with semantic heading hierarchy
Ordered listNumbered steps or ranked items
Unordered listBulleted points
BlockquoteHighlighted pull quotes or cited material
Code blockInline or fenced code with syntax highlighting
Text colorChange foreground color for emphasis
Background colorHighlight text with a background color
Text alignmentLeft, center, right, or justified
DividerHorizontal rule to separate sections

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Adding media

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Images

Click the image icon in the toolbar to insert an image. You can:
  • Paste a URL — link directly to any publicly hosted image
  • Upload from Media Library — select from images already uploaded to your account
  • Generate with Image AI — describe an image and let AI generate it for you
Always add descriptive alt text to every image. Alt text improves accessibility for screen reader users and provides search engines with additional context about the visual content.

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Videos

Click the video icon to embed a video. Supported sources:
  • Media Library — upload and host a video file in your account storage
  • YouTube — paste a YouTube video URL to embed the player directly in the post

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Audio

Click the audio icon to insert an audio player. Upload an audio file from your Media Library or paste a hosted audio URL.

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Using Content AI

Content AI is the built-in writing assistant available directly in the blog editor.
1

Click Content AI

Click Content AI in the editor toolbar.
2

Enter a prompt

Describe what you want: a full post outline, an introduction paragraph, a specific section on a topic, or a rewrite of existing content.
3

Review and insert

Content AI generates the text and displays it in a preview panel. Click Insert to add it to the editor, or adjust the prompt and regenerate.
4

Edit to add your voice

AI-generated content is a starting point. Add specific data, examples, client stories, and brand-specific language before publishing.
Use Content AI to produce a detailed outline first, then write each section yourself using the outline as a structure. This approach is faster than writing from a blank page and produces more focused posts than generating a complete draft at once.

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Configuring post details before publishing

After writing your content, click Continue to open the post details panel. Configure each field before setting the post status:

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Organization fields

FieldDescription
URL SlugThe path for this post (e.g., /email-marketing-tips). Use lowercase words separated by hyphens. Include your primary keyword.
CategoryAssign the post to one category. Categories appear in the blog navigation and help readers find related content.
AuthorSelect the author whose name and profile appear on the post.
KeywordsComma-separated keywords that describe the post topic. Used internally for content organization.

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SEO fields

FieldDescription
Post TitleThe SEO title shown in browser tabs and search result headings. Can differ from the article headline. Keep it under 60 characters.
DescriptionThe meta description shown in search results below the title. Write 1–2 sentences (under 160 characters) summarizing the post and including the primary keyword.
Cover ImageThe featured image shown at the top of the post and on the blog post card.
Cover Image Alt TextDescriptive text for the cover image, used by screen readers and search engines.
Canonical LinkPaste the URL of the original version of this content if publishing the same article in multiple locations. Prevents duplicate content issues in search rankings.

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Publishing options

OptionWhen to use
DraftWork in progress — save without making the post public
PublishMake the post live immediately
ScheduleSet a future date and time for automatic publishing

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Previewing a post

Click the eye icon in the editor to auto-save and open a full preview of the post in a new browser tab. The preview renders the post exactly as it will appear to readers, including formatting, images, and cover image.

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Post actions from the blog builder

Inside a blog site, the Blog Builder lists all posts with their status, author, category, and type. Click the three-dot icon on any post to access:
  • Edit Post — return to the editor to modify content or details
  • Duplicate Post — create an identical copy to use as a template for future posts
  • Change Blog Post SEO Details — update the meta title, description, and URL slug without re-opening the full editor
  • Preview Post — open the live or preview version in a new tab
  • Archive Post — hide the post from the blog without deleting it
  • Delete Blog Post — permanently remove the post (this cannot be undone)
Changing a post’s URL slug after it has been published creates a new URL. If the post has accumulated backlinks or search rankings, redirect the old slug to the new one to preserve SEO equity. Set up URL redirects under your funnel or website settings.
Last modified on March 5, 2026