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Product types
The HoopAI platform supports four product types: Physical products are items that need to be shipped to the customer. When creating a physical product, you can specify dimensions and weight for shipping rate calculations. Physical products support inventory tracking, variant options (size, color, material), and shipping profiles. Digital products are downloadable files delivered to the customer after purchase. You can upload up to 10 files per product variant, with each file up to 100 MB. Supported file formats include images, audio, video, documents, and ZIP archives. Customers receive an email with a download link after checkout. Service products represent non-shipped offerings such as consultations, coaching sessions, or custom work. Service products do not require shipping information or inventory tracking. Free products have a zero-dollar price and are useful for lead magnets, sample downloads, or items bundled with other purchases.Creating a product
Navigate to Payments > Products
Click Payments in the left sidebar and select Products. Click + Create Product in the top-right corner.
Enter product information
Fill in the Product Title — keep it clear and descriptive for both customers and search engines. Write a detailed Description using the rich text editor, which supports formatting, bold and italic text, bullet lists, and alignment options. Upload product images and videos. Images work best at 1024 x 1024 pixels and should not exceed 10 MB per file.
Set the product type
Choose between Physical, Digital, or Service in the Product Type field. For digital products, you will upload files at the variant level after creating the product.
Configure tax
Select a Product Tax Code if you want automatic tax calculations applied at checkout. You can choose whether tax is included in the displayed price or shown separately.
Add pricing
Define at least one price. Each price has a name, type (one-time or recurring), and amount. You can optionally add a Compare-at price to show customers the original price alongside a discounted price.
Add variants (optional)
If your product comes in multiple options (for example, sizes or colors), add variants by creating option names and values. Each variant can have its own price. See the Product Variants guide for full details.
Complete SEO details
Fill in the SEO Title and SEO Description. When a product is toggled to appear in the store, these fields populate its search engine listing automatically.
Enable store visibility
Toggle Include in online store to ON. Only products with this toggle enabled will appear on your store’s Product List page.
Product media
Each product supports multiple images and videos. Best practices:- Use square images (1024 x 1024 px recommended) for consistent display on the Product List grid.
- Add multiple angles or views as separate images — customers can scroll through them on the Product Details page.
- Video content is displayed alongside images and can show the product in use or demonstrate features.
Product descriptions
The rich text editor lets you format descriptions with:- Bold and italic text for emphasis
- Bullet and numbered lists
- Text alignment (left, center, right)
- Headings to structure longer descriptions
Bulk management
When managing a large catalog, use the Bulk Actions feature on the Products page. Select multiple products and apply changes across all of them at once, including:- Toggling store visibility on or off
- Assigning to a collection
- Updating pricing
- Archiving or deleting products
Product status and visibility
Products can be in different states:| Status | Description |
|---|---|
| Active (store visible) | Toggle on — product appears in the store |
| Active (store hidden) | Toggle off — product can still be sold via payment links or funnels, just not visible in the store |
| Archived | Product is removed from all active lists but historical order data is preserved |
Products created in Payments > Products are shared across the entire platform. The same product can be sold through the store, a funnel order form, a payment link, or an invoice — you do not need to create separate products for each channel.