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What is a funnel?
A funnel is a sequence of pages that guides a visitor through a single, focused journey. Each page in the funnel is called a step, and visitors move through the steps in a fixed order. Funnels are optimized for conversion: every element, button, and form is designed to drive one specific action at each stage. Common funnel flows include:- Lead generation: Landing page → Opt-in form → Thank-you page
- Product launch: Video sales letter → Order form → Upsell → Confirmation
- Webinar registration: Registration page → Confirmation → Replay page
- Free trial: Offer page → Sign-up form → Welcome sequence
What is a website?
A website is a collection of pages that visitors can navigate freely. There is no forced sequence — a visitor can jump from the homepage to the pricing page to the blog and back. Websites are best for establishing your brand, providing information, and capturing organic search traffic.Funnels vs websites
| Feature | Funnel | Website |
|---|---|---|
| Page navigation | Sequential, linear flow | Free navigation via menus |
| Global header/footer | Not built-in (add per page) | Yes, via global sections |
| Blog support | No | Yes |
| Order forms and upsells | Yes — built-in support | Possible but limited |
| A/B split testing | Yes — per step | Yes — per page |
| SEO | Limited | Full sitemap and meta support |
| Best use case | Sales, lead gen, campaigns | Brand site, service pages, content |
When to use a funnel
Use a funnel when you want to:- Remove all distractions and focus the visitor on one action
- Collect leads with a simple opt-in page
- Sell a product with an order form and upsell sequence
- Run a time-limited promotion or launch campaign
- Measure conversion rates between each step
When to use a website
Use a website when you want to:- Build a complete online presence with multiple service or product pages
- Publish blog content for SEO and authority
- Give visitors the freedom to explore at their own pace
- Host a client-facing resource hub or knowledge base
Funnel anatomy
Every funnel in HoopAI is made up of the following components:Steps
Steps
Steps are the individual pages in a funnel. Each step has its own URL path, design, and settings. Steps are displayed in order in the Steps tab and can be rearranged via drag-and-drop.
Settings
Settings
The funnel-level settings control the domain, favicon, global tracking code, payment mode, chat widget, and performance optimizations that apply to every step.
Sales tab
Sales tab
Displays a transaction-level log of all purchases made inside the funnel, filterable by date range and exportable as CSV.
Stats tab
Stats tab
Shows page views, unique views, opt-in counts, opt-in rates, sales orders, revenue, and earnings per page view — broken down by step.
Getting started
To create your first funnel, navigate to Sites > Funnels and click + New Funnel. You can start from a blank canvas, use Funnel AI to generate a draft, or choose from the template library.A funnel must have a connected domain before it can be published and made publicly accessible. You can build and preview a funnel without a domain, but visitors cannot reach it until one is assigned.