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Funnels in HoopAI are linear sequences of pages that guide a visitor through a single, focused journey — each page is called a step, and visitors move through them in a fixed order. Unlike websites, which support free navigation, funnels are built for conversion: every element is designed to drive one specific action at each stage.

Funnel steps

Add, reorder, and configure the individual pages that make up your funnel.

Funnel templates

Start from a pre-built template to accelerate funnel creation.

Funnel domains

Connect a custom domain or subdomain so your funnel is publicly accessible.

SEO settings

Configure meta titles, descriptions, and other SEO fields for each funnel step.

Funnel analytics

Track page views, opt-in rates, revenue, and earnings per page view by step.

A/B testing

Split-test two versions of a funnel step to find the higher-converting variant.

Order forms

Add product order forms to collect payment directly inside a funnel step.

Upsells and downsells

Present additional offers after the initial purchase to increase order value.

Funnel redirects

Set up URL redirects between funnel steps or to external destinations.

Funnel sharing

Share a funnel with another HoopAI account using a shareable snapshot link.

Custom code

Add custom HTML, CSS, or JavaScript to individual funnel steps or globally.

Tracking pixels

Install Facebook, Google, or other pixel scripts to track funnel conversions.

Geo-fencing

Restrict or redirect funnel access based on a visitor’s geographic location.

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Getting started

1

Create a funnel

Navigate to Sites > Funnels and click + New Funnel. Choose to start from a blank canvas, generate a draft with Funnel AI, or pick a template from the library.
2

Add and arrange steps

In the Steps tab, add each page in your funnel sequence. Drag to reorder them. Common starting flows are: landing page → opt-in form → thank-you page.
3

Design each step

Open each step in the drag-and-drop builder. Add your headline, copy, form, images, and call-to-action button. Every step can have its own unique design.
4

Connect a domain

Go to Settings and assign a domain or subdomain. A funnel cannot be reached by visitors until a domain is connected.
5

Publish and track

Set each step to published, then monitor performance in the Stats tab — page views, opt-in rate, and revenue are broken down per step.

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Frequently asked questions

A funnel is a linear sequence of pages with no navigation menu — visitors move from one step to the next in a fixed order. A website lets visitors navigate freely between pages. Use a funnel when you want to focus a visitor on a single conversion action. Use a website for a full brand presence with multiple pages.
Yes. A funnel must have a connected domain or subdomain before visitors can access it. You can build and preview a funnel without a domain, but it will not be publicly reachable until one is assigned in the funnel’s Settings tab.
Yes. The order forms feature lets you add a product checkout directly to a funnel step. After purchase, you can present an upsell or downsell offer on the next step to increase the average order value.
Use the A/B testing feature to create two variants of a step. The platform splits traffic between them and tracks which variant generates more opt-ins or purchases. Once a winner is clear, you can pause the losing variant.
Yes. The funnel sharing feature generates a shareable snapshot link. When another account imports the link, they receive a copy of the funnel’s steps and design — without any of your account’s live data.
Open the funnel’s Settings tab and add the pixel code in the tracking section, or use the Tracking Pixels feature to add it to specific steps. The pixel fires on all pages it is applied to.
Last modified on March 22, 2026