Webinar funnel types
Live webinar funnel
Live webinar funnel
A live webinar funnel hosts a scheduled, real-time broadcast session. Participants register in advance and join at the set date and time. Includes a registration page, live room, and thank-you / replay page.
On-demand webinar funnel
On-demand webinar funnel
An on-demand webinar plays a pre-recorded video as if it were live. Visitors register and are immediately directed to the webinar room. Ideal for evergreen lead generation.
Creating a webinar funnel
Navigate to Sites > Webinars
Click Sites in the left sidebar, then select Webinars. Click New Webinar Funnel.
Name the funnel and configure steps
Give the funnel a name. The builder creates the standard webinar pages (registration, webinar room, replay) as funnel steps.
Design the registration page
Customize the registration page in the drag-and-drop builder. Add a form element to capture attendee email addresses.
Set up workflows and automations
Inside the webinar funnel’s Actions menu, click Edit to access the funnel settings. From here you can manage:
- Webinar Recipes — pre-built automation workflows for registration confirmation, reminders, and follow-up
- Registered guests — view who has signed up
Managing webinar funnels
The Webinars list displays each funnel’s name, last-updated date, and page count. Use the Actions menu (three-dot icon) to:- Edit — modify the funnel name, pages, workflows, or registered guest list
- Duplicate — clone the funnel to reuse for a future webinar
- Move to Folder — organize funnels into named folders
- Delete — permanently remove the funnel
Webinar analytics
Webinar funnels track the following metrics in the Sites Analytics Dashboard:- Page Views — total and unique visits to each funnel page
- Registrations — number of people who completed registration
- Recurring — total registrations across all sessions for recurring webinars