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Exit-intent popups detect when a visitor is about to leave your page and display a targeted message — a discount offer, email capture form, survey, or last-chance reminder — before they navigate away. They are one of the highest-converting lead recovery tools available in the funnel builder.

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How exit-intent detection works

On desktop, exit-intent is triggered when the visitor’s mouse cursor moves toward the browser’s close button or address bar. The platform tracks cursor trajectory and fires the popup before the visitor actually leaves. On mobile, true cursor tracking is not available. Instead, the popup triggers on scroll-up behavior (indicating the visitor is reaching for the back button) or after a configurable time delay.
Exit-intent popups fire once per visitor session by default. A returning visitor who has already dismissed the popup will not see it again unless you change the frequency settings.

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Creating an exit-intent popup

1

Open the page in the builder

Navigate to Sites > Funnels (or Sites > Websites), open your funnel or website, and click Edit Page on the target step.
2

Add a popup element

In the left panel, click Add Elements and scroll to the Popup section. Drag a Popup element onto the canvas.
3

Set the trigger to exit-intent

Click the popup element to open its settings. Under Trigger, select Exit Intent. This tells the popup to appear only when the visitor attempts to leave.
4

Design the popup content

Add your headline, body text, image or video, and a call-to-action button or form inside the popup. Keep the message focused on a single action — one offer, one form, one decision.
5

Configure display settings

Set the following options:
  • Show frequency — once per session, once per day, or every visit
  • Delay before eligible — minimum seconds on page before the popup can fire (prevents triggering on accidental mouse movements)
  • Mobile fallback — choose a time-delay trigger for mobile visitors
6

Save and publish

Click Save, then Publish to make the popup live.
ElementRecommendation
HeadlineLead with the benefit — “Wait! Get 15% off before you go”
BodyOne to two sentences maximum
CTA buttonAction-oriented text like “Claim my discount” instead of “Submit”
ImageA product image or relevant visual that reinforces the offer
Close optionAlways include a visible close button — hiding it frustrates visitors

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A/B testing exit-intent popups

Create two versions of the popup with different headlines, offers, or designs to determine which converts better:
  1. Duplicate the popup element in the builder.
  2. Assign each version to a traffic split using the funnel’s A/B testing settings.
  3. Monitor conversion rates in Sites > Funnels > Analytics to identify the winner.
Test one variable at a time — headline, offer amount, or design — to isolate what drives the conversion difference. Changing everything at once makes results impossible to interpret.

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Common use cases

Display a limited-time coupon code when a visitor tries to leave an order form page. Include a countdown timer to create urgency.
Offer a free resource (checklist, guide, template) in exchange for an email address before the visitor leaves.
Ask leaving visitors why they did not convert — “What stopped you from signing up today?” with multiple-choice options. Use the responses to improve your page.
If the current page offer is not resonating, redirect leaving visitors to a lower-priced alternative or a free trial page.
Avoid showing exit-intent popups on thank-you or confirmation pages. A visitor who has already converted does not need another popup — it creates a poor post-purchase experience.
Last modified on March 6, 2026