The HoopAI online store is a fully integrated e-commerce solution built directly into the platform. It gives you a complete storefront — product listings, a shopping cart, checkout, and order management — without needing a separate tool. Everything connects to your existing product catalog, payment integrations, CRM, and automation workflows.
What is the online store?
The online store is a dedicated section of your HoopAI site that lets customers browse products, add items to a cart, enter shipping information, and pay — all in a single, branded experience. Unlike payment links or order forms (which are designed for single products), the store is designed for businesses that offer multiple products and want a traditional shopping experience with a persistent cart.
When a customer completes a purchase in your store, a contact record is created or updated automatically in the CRM, an order appears in Payments > Orders, and any configured automation workflows trigger instantly. This means every sale becomes an entry point into your marketing and fulfillment automation.
How the store connects to funnels and websites
Your store lives inside the Sites section of the HoopAI platform and is built using the same visual builder used for funnels and websites. This gives you full control over the design of every page.
Websites: You can embed a full store directly into any website. When you add a Store element to a website, the platform automatically generates five pages: Product List, Product Details, Cart, Checkout, and Thank You. These pages inherit the styling of your site but can be further customized.
Funnels: Funnels are designed for single-product or linear checkout experiences. While a standalone store is separate from funnels, products created in your catalog can be sold through funnel order forms as well. Recurring products and subscription products are only available via funnels, not the store.
Standalone store: You can also create a store completely on its own, independent of any website, with its own domain. This is useful if you want a dedicated shop without an attached content site.
What can you sell?
The HoopAI store supports a wide range of product types:
- Physical products — items that require shipping, including products with size, color, or material variants
- Digital products — downloadable files such as PDFs, audio files, video files, or ZIP archives
- Service products — bookings, consultations, and other non-shipped offerings
- Free products — products with a zero-dollar price, useful for lead magnets or sample items
Each product supports one-time pricing. Recurring/subscription pricing is available through funnels and payment links.
Core store pages
Every store includes these auto-generated pages:
| Page | Purpose |
|---|
| Product List | A grid or list display of all published products |
| Product Details | Individual product page with images, description, variants, and the add-to-cart button |
| Cart | Displays selected items, quantities, and a proceed-to-checkout button |
| Checkout | Collects email, shipping address, and payment information |
| Thank You | Displayed after a successful purchase; triggers confirmation emails and workflows |
Use cases
Retail product businesses: Sell physical goods with inventory tracking, shipping rates by zone, and fulfillment management from one dashboard.
Digital content creators: Deliver ebooks, templates, courses, audio files, and other digital assets automatically after checkout, without any manual steps.
Service providers: List services as products so clients can purchase and book in a single flow, with the CRM capturing every transaction.
Subscription box and membership businesses: Combine the store for one-time product sales with funnels for recurring subscription enrollment, using the same product catalog.
Multi-product businesses: Organize your catalog using collections so customers can easily browse by category, type, or seasonal promotion.
Key connections
| Feature | Where it connects |
|---|
| Products | Payments > Products |
| Orders | Payments > Orders |
| Transactions | Payments > Transactions |
| Shipping settings | Payments > Settings > Shipping & Delivery |
| Tax settings | Payments > Settings > Taxes |
| Notifications | Payments > Settings > Notifications |
| Automation | Workflows (Order Submitted, Order Fulfilled triggers) |
| Customer records | Contacts (auto-created on purchase) |
You can have multiple stores under a single account — for example, one store per brand, region, or product line. Each store can have its own domain, design, and product selection.
The online store requires a connected payment integration (such as Stripe) to process transactions. Set this up under Settings > Payment Integrations before publishing your store.
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