Store setup
Create and configure your store, connect a domain, and set up the five core storefront pages.
Product catalog
Add, organize, and publish products with images, descriptions, and SEO settings.
Product variants
Create size, color, and material variations of a product with individual pricing and inventory.
Product collections
Group products into browsable categories so customers can navigate your catalog easily.
Product pricing
Set one-time prices, compare-at prices, and cost-of-goods for margin tracking.
Inventory management
Track stock levels, set low-stock alerts, and control whether out-of-stock products remain purchasable.
Shipping zones
Define geographic zones so different regions can have different shipping options and rates.
Shipping rates
Configure flat, weight-based, or price-based shipping rates for each shipping zone.
Digital products
Sell downloadable files — PDFs, audio, video, or ZIP archives — delivered automatically after purchase.
Checkout settings
Configure the checkout flow, required fields, terms acceptance, and post-purchase redirects.
Tax settings
Add tax rates by region and apply them automatically at checkout based on customer location.
Product reviews
Collect and display customer reviews on product pages to build social proof.
Abandoned cart
Recover lost sales by automatically following up with customers who did not complete checkout.
Order fulfillment
Mark orders as fulfilled, add tracking numbers, and manage fulfillment status in one place.
Store analytics
Track revenue, conversion rates, top products, and customer behavior across your store.
Customer portal
Give customers a self-service portal where they can view orders, download files, and manage their account.
Shopify integration
Sync your Shopify product catalog and orders with HoopAI for unified CRM and marketing automation.
Wishlists
Let customers save products to a wishlist and follow up with them through targeted campaigns.
Getting started
Connect a payment gateway
Before launching your store, go to Settings → Payment Integrations and connect a payment processor. Stripe is required for the full feature set including digital product delivery and abandoned cart recovery.
Create your store and add products
Go to Stores → Store Setup to create a new store. Then navigate to Stores → Product Catalog to add your products — upload images, write descriptions, and set prices. For products with variations, add variants on each product record.
Configure shipping and taxes
Under Stores → Shipping Zones and Stores → Shipping Rates, define where you ship and what you charge. Then set up tax rates under Stores → Tax Settings so the correct taxes are applied at checkout automatically.
Set up abandoned cart recovery
Go to Stores → Abandoned Cart and enable automated follow-up messages. Configure the delay and message content so customers who add items but do not check out receive a reminder.
The online store requires a connected payment integration to process transactions. Set this up under Settings → Payment Integrations before publishing. Manual payment recording is available for offline transactions.
Frequently asked questions
What is the difference between the online store and a funnel order form?
What is the difference between the online store and a funnel order form?
The online store is designed for businesses selling multiple products with a traditional shopping cart experience — customers browse, add items, and check out. Funnel order forms are designed for single-product or linear checkout flows, often with upsells and downsells on dedicated landing pages. Subscription and recurring products are only available through funnel order forms, not the store.
What types of products can I sell?
What types of products can I sell?
The store supports physical products (with shipping and inventory tracking), digital products (automatically delivered as downloadable files after purchase), service products (bookings and consultations), and free products (useful for lead magnets or samples). Each product supports one-time pricing; recurring billing is handled through funnels and payment links.
How does the store connect to the CRM?
How does the store connect to the CRM?
When a customer completes a purchase, a contact record is automatically created or updated in HoopAI Contacts. The order appears in Payments → Orders, and any configured workflow triggers fire instantly — so every sale becomes an entry point into your CRM, marketing, and fulfillment automation.
What is the difference between shipping zones and shipping rates?
What is the difference between shipping zones and shipping rates?
Shipping zones define the geographic regions you ship to — for example, “Domestic” or “International.” Shipping rates are the specific cost options within a zone — for example, “Standard Shipping – 15.” You must create zones first, then add rates inside each zone.
How does Shopify integration work?
How does Shopify integration work?
The Shopify integration syncs your product catalog and order data from Shopify into HoopAI. This lets you use HoopAI’s CRM, automations, and marketing tools on Shopify customers and orders without duplicating your product management. You continue managing products in Shopify; the sync keeps HoopAI up to date.
Can customers access their orders and downloads after purchase?
Can customers access their orders and downloads after purchase?
Yes. The Customer Portal gives buyers a self-service login where they can view their order history, download digital products, and manage their account. Go to Stores → Customer Portal to enable and configure it.