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The Stores feature lets you create a branded online store where customers can browse products, add items to a cart, and complete purchases — all connected to your HoopAI Platform product catalog, payment integrations, and order management.

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How stores work

A Store is a special type of website within the Sites section. It automatically pulls products from your Payments > Products catalog and displays them on storefront pages. When a customer places an order, it appears in Payments > Orders and can trigger automations.

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Creating a store

1

Navigate to Sites > Stores

Click Sites in the left sidebar, then select Stores. Click + New Store.
2

Name and configure the store

Enter a name for the store and select the currency. Choose whether to enable tax collection and set the default shipping settings.
3

Add products

Products are managed in Payments > Products. Any product you create there can be featured in your store. You can also create products directly from the store setup flow.
4

Customize the storefront

Use the drag-and-drop builder to design your store pages:
  • Home / collection page — showcase featured or all products
  • Product detail page — auto-generated for each product
  • Cart page — review items before checkout
  • Checkout page — collect shipping and payment info
  • Order confirmation page — thank-you page after purchase
5

Connect a payment integration

Ensure at least one payment method is connected under Settings > Payment Integrations (e.g. Stripe). The store checkout uses this integration to process transactions.
6

Connect a domain and publish

Assign a custom domain in Settings > Domains and click Publish when the store is ready to go live.

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Product catalog

Products in the HoopAI Platform support:
  • One-time purchases — standard product price
  • Recurring subscriptions — weekly, monthly, or annual billing cycles
  • Payment plans — split a one-time purchase into installments
  • Digital and physical products — physical products can include shipping fees
  • Product variants — size, color, or other attributes

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Order management

When a customer completes a purchase:
  1. An Order is created in Payments > Orders.
  2. The customer’s contact record is created or updated automatically.
  3. Any configured automation triggers fire (e.g. send order confirmation email, add tag, start fulfillment workflow).

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Store automations

Use the Order Placed trigger in Automations to:
  • Send a confirmation email with order details
  • Add the customer to a post-purchase nurture sequence
  • Create a task for your fulfillment team
  • Apply a loyalty tag after N purchases
Stores share the same page builder as funnels and websites. All builder elements — including custom CSS, tracking codes, and brand boards — are available on store pages.
Last modified on March 4, 2026