Three ways to create a store
From the Stores tab (standalone store)
From the Stores tab (standalone store)
Navigate to Sites > Stores and click + New Store. Choose from a blank canvas or a prebuilt store template, then click Create. This creates a fully standalone e-commerce store.
Add a store element to a website
Add a store element to a website
Inside the website builder, click the + icon to open Add Elements, then find and click Store > + Add to site. This automatically generates the essential store pages (Product List, Product Details, Cart, Checkout, Thank You) while maintaining your website’s existing style.
Add a product list element to a page
Add a product list element to a page
Drag a Product List element onto any page and click Manage Products. This routes you to Payments > Products to connect your catalog to that specific page without generating a full store.
Setting up a store from scratch
Choose a template or start blank
Select a prebuilt store template or start from blank. Click Create. The builder generates the required store pages automatically.
Add and manage products
Click the Product List element, then Manage Products. This opens Payments > Products. For each product, toggle Include in online store to add it to your storefront. Fill in the description, pricing, and any variants, then click Save.
Customize store pages
Navigate through each auto-generated page — Product List, Product Details, Cart, Checkout, and Thank You — and customize the layout, colors, and content in the builder.
Connect a payment integration
Ensure a payment method is connected under Settings > Payment Integrations (e.g. Stripe). The store checkout uses this to process live transactions.
Store pages
A complete store includes these auto-generated pages:| Page | Purpose |
|---|---|
| Product List | Grid or list of all published products |
| Product Details | Individual product page with description, images, and buy button |
| Cart | Review selected items before checkout |
| Checkout | Collect shipping and payment information |
| Thank You | Order confirmation shown after a successful purchase |
Product catalog
Products in the Hoop platform support:- One-time purchases — standard product price
- Recurring subscriptions — weekly, monthly, or annual billing cycles
- Payment plans — split a purchase into installments
- Digital and physical products — physical products can include shipping fees
- Product variants — size, color, or other options
Order management
When a customer completes a purchase:- An Order is created in Payments > Orders.
- The customer’s contact record is created or updated automatically.
- Configured automation triggers fire (e.g. send confirmation email, add tag, start fulfillment workflow).
Store tabs
Inside each store you will find:| Tab | Description |
|---|---|
| Pages | All store pages; add, edit, clone, or delete |
| Products | View and manage products assigned to the store |
| Sales | Transaction-level sales data with export |
| Stats | Page views, opt-ins, orders, and revenue by step |
| Settings | Domain, tracking codes, payment mode, and SEO |
| Security | Fraud protection and security settings |
| Events | Store event tracking configuration |
Stores share the same page builder as funnels and websites. All builder elements — custom CSS, tracking codes, brand boards, and saved sections — are available on store pages.