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The Wishlist feature allows store visitors to save products they are interested in but not yet ready to purchase. A wishlist acts as a personal shopping shortlist — customers can return to it later, share it with others, or receive targeted reminders about items they have saved. For store owners, wishlist data provides valuable signals about product interest and intent, which you can use to drive conversions through targeted marketing.

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Overview

The Wishlist feature for the HoopAI online store is actively being developed and may be rolling out progressively. Check your store builder and the platform’s feature settings to confirm availability in your account.
When wishlists are enabled, a heart icon or “Save to Wishlist” button appears on product cards (Product List page) and on product detail pages. Customers can click it to add a product to their saved list. Saved items persist in the customer’s account and are accessible from the Customer Access Center.

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Benefits of wishlists

For customers:
  • Save products for later without adding them to the cart
  • Keep track of items they want to purchase when funds or timing are right
  • Create gift lists to share with friends and family
  • Compare saved products before making a final decision
For store owners:
  • Gain insight into which products have high interest but low conversion (a large number of wishlisted items with few purchases indicates a pricing, messaging, or trust barrier)
  • Trigger automated follow-up sequences when an item goes on sale or comes back in stock
  • Use wishlist activity as a signal in lead scoring — a contact who has wishlisted multiple items is a high-intent buyer
  • Reduce cart abandonment by giving customers a low-commitment way to save interest before they are ready to buy

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How wishlists connect to the CRM

When a logged-in customer adds a product to their wishlist, that action is associated with their contact record in the CRM. This enables automation possibilities such as:
  • Price drop notification: When you lower the price on a product, trigger a workflow that sends an email to every contact who has wishlisted that product, notifying them of the sale.
  • Back-in-stock alert: When a sold-out product’s inventory is replenished, send an email to contacts who saved it to their wishlist.
  • Wishlist reminder: If a customer has items in their wishlist but has not purchased within 30 days, trigger a reminder email showing their saved products with a direct link back to the store.

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Enabling wishlists

To enable the Wishlist feature (when available in your account):
  1. Open your store in Sites > Stores.
  2. Navigate to the store’s Settings tab.
  3. Look for Wishlist under the Features or General Settings section.
  4. Toggle the feature ON.
  5. In the store builder, the Product List element and Product Details pages will now display wishlist buttons. You can customize the button style (icon, color, label text) to match your store’s design.
  6. Publish the store to make the feature live.
Customers must be logged in to save items to a wishlist. A guest visitor who clicks the wishlist button will be prompted to log in or provide their email first.

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Wishlist page

When wishlists are enabled, a dedicated Wishlist page is available in the Customer Access Center. Customers can:
  • View all products they have saved
  • Remove items from the wishlist
  • Move items directly to the cart for purchase
  • See current pricing and whether items are still in stock
If an item on a customer’s wishlist goes out of stock, it remains visible on the wishlist page with an “Out of Stock” indicator so the customer knows to check back when it becomes available again.

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Marketing with wishlist data

Wishlist data is most powerful when used in automation workflows. Practical marketing applications: Wishlist to purchase nurture sequence:
  1. Trigger: Contact adds product to wishlist
  2. Wait 3 days
  3. Action: Send email with wishlist product details and a customer review quote
  4. Wait 4 days
  5. Condition: Did the contact purchase the product?
  6. If no: Send a final reminder email with a limited-time discount code
Inventory-triggered notification:
  1. Trigger: Product inventory goes from 0 to above 0 (back in stock)
  2. Filter: Contact has that product on their wishlist
  3. Action: Send “It’s back!” email with direct product link
Price drop campaign:
  1. Action: You reduce a product’s price
  2. Workflow: Send email to all contacts with that product on their wishlist
Treat wishlist data as purchase intent signals. A contact who has wishlisted five products is significantly more likely to purchase than a contact who has only browsed. Use tags or scoring in the CRM to elevate these contacts in your marketing priority list.
Last modified on March 5, 2026