Enabling the cookie consent banner
Open funnel or website settings
Navigate to Sites > Funnels (or Sites > Websites), open your funnel or site, and click the Settings tab.
Customize the banner text
Edit the consent message to match your privacy policy. Include a brief explanation of what cookies are used for and a link to your full privacy policy page.
Configure the appearance
Choose the banner position (bottom bar, top bar, or corner popup) and customize colors, font, and button styles to match your site design.
Cookie categories
The consent banner can be configured with granular category controls:| Category | Description | Can be declined? |
|---|---|---|
| Essential | Required for the site to function (session, security) | No — always active |
| Analytics | Usage tracking (Google Analytics, platform analytics) | Yes |
| Marketing | Advertising and retargeting pixels (Facebook, Google Ads) | Yes |
| Preferences | Personalization and saved settings | Yes |
Managing consent
- Visitors can change their preferences at any time by clicking a “Cookie Settings” link (typically placed in the footer)
- Consent status is stored in the visitor’s browser and persists across sessions
- No personally identifiable information is stored in the consent cookie itself
Integrating with tracking scripts
For consent to be effective, tracking scripts must be configured to respect the visitor’s choices:- Add your tracking scripts (Google Analytics, Facebook Pixel, etc.) through the funnel’s Tracking Code settings.
- Assign each script to the appropriate cookie category.
- Scripts in declined categories are prevented from firing until the visitor grants consent.
Scripts added directly via custom code elements bypass the consent manager. For full compliance, add all tracking scripts through the funnel settings tracking code panel where category assignment is available.
GDPR and CCPA compliance notes
- GDPR (EU) requires opt-in consent before non-essential cookies are set. The banner must block analytics and marketing cookies until the visitor explicitly accepts.
- CCPA (California) requires a “Do Not Sell My Personal Information” link and allows opt-out rather than opt-in.
- The HoopAI cookie consent tool supports both models — configure based on your audience’s location.