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Cookie consent banners inform visitors that your site uses cookies and allow them to accept, decline, or manage their preferences. The HoopAI platform includes a built-in cookie consent tool that can be enabled on any funnel or website to help meet GDPR, CCPA, and other privacy regulation requirements.
1

Open funnel or website settings

Navigate to Sites > Funnels (or Sites > Websites), open your funnel or site, and click the Settings tab.
2

Enable cookie consent

Find the Cookie Consent section and toggle it ON.
3

Customize the banner text

Edit the consent message to match your privacy policy. Include a brief explanation of what cookies are used for and a link to your full privacy policy page.
4

Configure the appearance

Choose the banner position (bottom bar, top bar, or corner popup) and customize colors, font, and button styles to match your site design.
5

Save and publish

Click Save, then Publish. The banner appears to all new visitors on their first visit.
The consent banner can be configured with granular category controls: When a visitor declines a category, the corresponding tracking scripts are blocked from loading.
  • Visitors can change their preferences at any time by clicking a “Cookie Settings” link (typically placed in the footer)
  • Consent status is stored in the visitor’s browser and persists across sessions
  • No personally identifiable information is stored in the consent cookie itself

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Integrating with tracking scripts

For consent to be effective, tracking scripts must be configured to respect the visitor’s choices:
  1. Add your tracking scripts (Google Analytics, Facebook Pixel, etc.) through the funnel’s Tracking Code settings.
  2. Assign each script to the appropriate cookie category.
  3. Scripts in declined categories are prevented from firing until the visitor grants consent.
Scripts added directly via custom code elements bypass the consent manager. For full compliance, add all tracking scripts through the funnel settings tracking code panel where category assignment is available.

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GDPR and CCPA compliance notes

  • GDPR (EU) requires opt-in consent before non-essential cookies are set. The banner must block analytics and marketing cookies until the visitor explicitly accepts.
  • CCPA (California) requires a “Do Not Sell My Personal Information” link and allows opt-out rather than opt-in.
  • The HoopAI cookie consent tool supports both models — configure based on your audience’s location.
The cookie consent banner is a tool to help with compliance, but it does not guarantee full regulatory compliance on its own. Consult a legal professional to ensure your privacy practices meet the requirements of all applicable jurisdictions.
Last modified on March 6, 2026