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Every page in HoopAI — whether it is a funnel step or a website page — has its own SEO settings. These settings control how the page appears in search engine results and when shared on social media. Proper SEO configuration helps your pages rank higher, receive more organic traffic, and present a professional appearance when shared.

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Accessing SEO settings

SEO settings are configured per page in the builder:
  1. Open the page in the builder (click Edit Page on a funnel step or website page).
  2. In the top toolbar, click the Page Settings icon (or look for the settings gear icon).
  3. Select SEO meta data from the settings panel.

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SEO fields

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Writing an effective page title

The page title is the most important SEO element on the page. Best practices:
  • Place the primary keyword near the beginning of the title.
  • Include your brand name at the end, separated by a dash or pipe (for example, Free Marketing Checklist | HoopAI).
  • Keep it under 60 characters to avoid truncation in search results.
  • Make it descriptive and compelling — it also serves as the clickable link in search results.

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Writing an effective meta description

The meta description does not directly influence search rankings, but it strongly affects click-through rate. Best practices:
  • Summarize what the visitor will get from the page.
  • Include the primary keyword naturally.
  • End with a call to action when appropriate (for example, “Download the guide today”).
  • Stay between 140 and 160 characters.

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Social share image

When someone shares your funnel or website page on Facebook, LinkedIn, or other social platforms, the social share image is what appears in the preview card. Without a configured social share image, the platform may pull a random image from the page or show no image at all. To configure the social share image:
  1. In the SEO settings panel, find the Social share image field.
  2. Upload an image or enter the URL of an image hosted elsewhere.
  3. Use an image that is at least 1200 × 630 pixels and clearly communicates what the page is about.

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Canonical URLs

Use a canonical URL when:
  • The same page is accessible at both www.yourdomain.com and yourdomain.com
  • A page appears at multiple paths (for example, a product page accessible from multiple category pages)
  • You have duplicate funnel steps with nearly identical content
The canonical URL should point to the single preferred version of the page. This prevents search engines from splitting ranking signals between duplicate URLs.

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SEO for funnel pages

Funnels are generally designed for paid traffic, not organic search, so SEO is less critical for individual funnel steps. However, if your funnel’s landing page targets an organic keyword or if the page might be indexed, configure the title and meta description properly. For pages you explicitly do not want indexed (such as upsell or thank-you pages), add a noindex meta tag via the Custom Code settings for the page.

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SEO for website pages

For websites, every page should have a unique title and meta description. Avoid duplicate titles across pages, as this signals to search engines that the pages are not distinct enough to rank for different queries.
Write page titles and meta descriptions for humans first, then optimize for keywords. A title that reads naturally and clearly communicates the page’s benefit will outperform keyword-stuffed titles in both click-through rate and rankings.
SEO changes take time to appear in search results. After updating page titles or descriptions, it can take anywhere from a few days to several weeks for search engines to re-crawl and re-index the page with the new metadata.
Last modified on March 5, 2026