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The HoopAI platform provides built-in analytics for every funnel. You can see how many visitors each step receives, how many convert, and how much revenue the funnel generates — all without connecting a third-party analytics tool.

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Accessing funnel stats

Navigate to Sites > Funnels, open a funnel, and click the Stats tab. The Stats tab shows a table with one row per funnel step.

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Metrics explained

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Reading the funnel drop-off

The Stats tab shows metrics for every step in the funnel. By comparing the unique page views across steps, you can see exactly where visitors are dropping off:
  • Step 1 (Landing page): 1,000 unique views
  • Step 2 (Order form): 420 unique views — 58% drop-off
  • Step 3 (Upsell): 210 unique views — 50% drop-off from order form
  • Step 4 (Thank-you): 210 unique views — 0% drop-off
In this example, the biggest opportunity for improvement is the transition from the landing page to the order form. Testing a shorter landing page, stronger headline, or lower-friction offer at that step could significantly improve overall funnel revenue.

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Funnel sales tab

The Sales tab provides a transaction-level view of every purchase made inside the funnel. Columns include: Use the Date Range filter to focus on a specific period. Click Download to export the sales data as a CSV file for use in spreadsheets or reporting tools.

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Resetting stats

The Stats tab has a Reset button that clears all historical analytics for the funnel. This is useful if you want to start tracking fresh after making significant changes to a funnel.
Resetting stats is permanent and cannot be undone. All historical page view, opt-in, and revenue data for the funnel will be deleted. Only reset if you are certain you no longer need the existing data.

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Interpreting conversion rates

Use the following benchmarks as rough starting points — actual performance varies widely by industry, offer, and traffic quality: If your rates fall significantly below these ranges, focus on improving the offer clarity, headline, and page load speed before testing design elements.

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A/B testing and analytics

When you run A/B tests on funnel steps, each variant’s stats are tracked separately. See the A/B testing documentation for details on reading split test results.
Monitor the Earnings per page view (uniques) metric most closely — it accounts for both conversion rate and revenue per sale and gives you a single number to optimize your traffic acquisition costs against.
Last modified on March 22, 2026