The HoopAI platform provides built-in analytics for every funnel. You can see how many visitors each step receives, how many convert, and how much revenue the funnel generates — all without connecting a third-party analytics tool.
Accessing funnel stats
Navigate to Sites > Funnels, open a funnel, and click the Stats tab. The Stats tab shows a table with one row per funnel step.
Metrics explained
| Metric | Description |
|---|
| Page Views — All | Total number of times the step was loaded, including repeat visits from the same visitor |
| Page Views — Uniques | Number of unique visitors who viewed the step for the first time |
| Opt-ins | Total number of form submissions or conversions recorded on the step |
| Opt-in Rate | Opt-ins divided by unique page views, expressed as a percentage |
| Sales Orders | Number of completed purchases recorded on the step |
| Sales Rate | Sales orders divided by unique page views, expressed as a percentage |
| Revenue | Total revenue generated by purchases on the step |
| Earnings / Page View (Uniques) | Revenue divided by unique page views — shows average value of each new visitor |
| Earnings / Page View (All) | Revenue divided by total page views |
Reading the funnel drop-off
The Stats tab shows metrics for every step in the funnel. By comparing the unique page views across steps, you can see exactly where visitors are dropping off:
- Step 1 (Landing page): 1,000 unique views
- Step 2 (Order form): 420 unique views — 58% drop-off
- Step 3 (Upsell): 210 unique views — 50% drop-off from order form
- Step 4 (Thank-you): 210 unique views — 0% drop-off
In this example, the biggest opportunity for improvement is the transition from the landing page to the order form. Testing a shorter landing page, stronger headline, or lower-friction offer at that step could significantly improve overall funnel revenue.
Funnel sales tab
The Sales tab provides a transaction-level view of every purchase made inside the funnel. Columns include:
| Column | Description |
|---|
| Customer | Name of the buyer |
| Email | Buyer’s email address |
| Product name | The product purchased |
| Transaction ID | Unique identifier for the transaction |
| Amount | Charge amount |
| Step | The funnel step where the purchase occurred |
| Purchase date | Date and time of the transaction |
Resetting stats
The Stats tab has a Reset button that clears all historical analytics for the funnel. This is useful if you want to start tracking fresh after making significant changes to a funnel.
Resetting stats is permanent and cannot be undone. All historical page view, opt-in, and revenue data for the funnel will be deleted. Only reset if you are certain you no longer need the existing data.
Interpreting conversion rates
Use the following benchmarks as rough starting points — actual performance varies widely by industry, offer, and traffic quality:
| Step type | Typical opt-in/conversion rate |
|---|
| Lead magnet landing page | 25%–50% |
| Webinar registration | 20%–40% |
| Sales page to order form | 2%–8% |
| Order form completion | 60%–85% |
| Upsell acceptance | 10%–30% |
A/B testing and analytics
When you run A/B tests on funnel steps, each variant’s stats are tracked separately. See the A/B testing documentation for details on reading split test results.
Monitor the Earnings per page view (uniques) metric most closely — it accounts for both conversion rate and revenue per sale and gives you a single number to optimize your traffic acquisition costs against.
.png?fit=max&auto=format&n=EQK5eX9kTD8NzWwA&q=85&s=878008bf159fcc4964d0c0d508b6e400)