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Blog analytics in the HoopAI platform are available through the Sites Analytics Dashboard. The dashboard provides a unified view of traffic across all your blog sites, individual post performance, and visitor behavior — giving you the data needed to understand what content resonates and where to focus future publishing efforts.

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Accessing blog analytics

Navigate to Sites > Analytics Dashboard to open the analytics view. Use the filter controls at the top to narrow the data to a specific blog site, date range, or post type. Alternatively, the Blogs dashboard (Sites > Blogs) shows a summary metric: Visitors / Week — the total number of visits to all blog posts in the past 7 days across all blog sites. This top-level number gives you a quick pulse on overall blog traffic without opening the full analytics dashboard.

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Key metrics

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Page views

Page views count the total number of times a blog page was loaded in the selected time period. This includes:
  • Blog home page views (visitors browsing the post list)
  • Individual post views (visitors reading specific articles)
  • Category archive views (visitors browsing a category)
  • Author archive views (visitors browsing an author’s posts)
Use the Unique Visitors metric alongside total page views to understand the ratio of new visitors vs. returning readers. A high ratio of returning visitors indicates strong content loyalty. A high ratio of new visitors suggests your content is reaching new audiences, often through search or social sharing.

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Traffic sources

The analytics dashboard segments traffic by source so you can see where your blog readers are coming from:
SourceDescription
Organic searchVisitors who found a post through a search engine result
DirectVisitors who navigated directly to the URL (bookmarks, typed URL, email links without UTM parameters)
ReferralVisitors arriving from another website that linked to your post
SocialVisitors arriving from social media platforms
EmailVisitors arriving from email links (requires UTM parameters on email links)
Tracking traffic sources helps you understand which distribution channels are working. If organic search traffic is growing, your SEO efforts are paying off. If referral traffic spikes, another site may have linked to your content. The analytics dashboard surfaces your top-performing posts by page views in the selected date range. Use this data to:
  • Identify topics that resonate — double down on the subjects that attract the most readers
  • Find posts to update — high-traffic posts with outdated information represent an opportunity to refresh content and maintain rankings
  • Understand content formats — compare whether long-form guides, short tips, or list posts attract more traffic
  • Build internal links — link to popular posts from newer content to distribute traffic and strengthen SEO

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Time on page

Average time on page indicates how engaged readers are with the content. A high time on page suggests readers are consuming the full article. A very low time on page (under 30 seconds) on posts where you expect thorough reading may indicate:
  • The content does not match the search intent implied by the title
  • The post is too thin or does not deliver on its headline promise
  • Formatting issues are discouraging readers from scrolling

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Scroll depth

Scroll depth measures how far down a page visitors typically scroll before leaving. This metric helps identify whether readers are reaching the conclusion, call-to-action, or lead capture form at the bottom of a post.

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Author performance

If your blog has multiple authors, you can filter analytics by author to compare post performance across contributors. Metrics available at the author level include:
  • Total page views attributed to posts by that author
  • Number of published posts
  • Average page views per post
  • Top-performing posts by the author
Use author-level data to recognize high-performing contributors, identify authors who may benefit from coaching or content strategy support, and allocate publishing capacity to the topics and formats that drive results.

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Using analytics to guide content strategy

Sort your posts by page views and identify the top 10. For each, check whether the statistics, examples, and information are current. Updating high-traffic posts regularly signals to search engines that the content is maintained and can improve rankings.
Posts with very few page views after 3–6 months are candidates for rewriting, consolidation into a related post, or archiving. Thin or duplicate content can dilute your site’s overall topical authority.
Set a 90-day benchmark after publishing a new post. If organic traffic has not grown by 90 days, review whether the post targets a keyword with sufficient search volume, whether the SEO metadata is well-optimized, and whether the content is comprehensive enough to rank.
Use contact timeline data in the CRM to identify which blog posts appear in the journey of contacts who later converted. Posts that appear frequently in conversion paths are high-value assets worth promoting, updating, and linking to from other content.
Connect blog post URLs to UTM parameters in your email and social campaigns. This allows the analytics dashboard to accurately attribute traffic from specific campaigns to specific posts, giving you a complete picture of how your content distribution is performing.
Last modified on March 5, 2026