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Course pricing in the HoopAI platform is managed through offers. An offer connects one or more courses (and optionally communities) to a price and payment model. You can create as many offers as you need — one per course, multi-course bundles, or tiered access levels.

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Pricing models

Create offer form

Create offer form with name, products, and payment type configuration

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Creating a paid offer

1

Go to the Offers tab

Navigate to Memberships and Communities > Courses and click the Offers tab. Click + Create Offer.
2

Name the offer

Enter a clear, descriptive offer title (e.g. “Pro Membership — Monthly” or “Email Marketing Masterclass — Lifetime Access”). This name is visible during checkout.
3

Add products

Click + Add Products and select the courses and/or communities to include in this offer. You can bundle multiple items into a single offer — members who purchase gain access to everything included.
4

Choose the payment type

Select One-time, Subscription, or Payment Plan and enter the price.
  • One-time — enter the total price (e.g. $297)
  • Subscription — enter the recurring amount and choose the billing interval: monthly or annually
  • Payment plan — enter the number of payments, the amount per payment, and the interval between payments
5

Add a free trial (optional)

Toggle on Free Trial and enter the trial length in days. Members can access all offer content during the trial. At the end of the trial, the first payment is charged automatically.
6

Save and publish the offer

Click Save. Toggle the offer status to Published to make it available for purchase. Copy the offer link using Get Link to share it directly or embed it in a funnel.
Pricing type options

Pricing type selection showing free, one-time, subscription, and payment plan options

Payment options

Payment options including trial period and billing interval configuration

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Subscription pricing

When you select Subscription as the payment type:
  • Billing interval — choose Monthly or Annually
  • Trial period — optionally add a free or paid trial period before the first full charge
  • Access on cancellation — configure whether access ends immediately on cancellation or at the end of the current billing period (set in Offer Access settings)
Subscription payments are processed automatically through your connected payment gateway. Failed payments can trigger an automation (using the Payment Failed trigger) to notify the member and attempt a retry.
Offer an annual subscription at a discount compared to monthly (e.g. 79/monthor79/month or 699/year) to improve cash flow and reduce churn. The savings framing encourages longer commitments.

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Payment plans

Payment plans split a total course price into equal instalments:
  • Set the number of payments (e.g. 3)
  • Set the amount per payment (e.g. $100)
  • Set the interval between payments (e.g. 30 days)
The member gains full access immediately upon the first payment. Subsequent payments are charged automatically. If a payment fails, you can use an automation to notify the member or temporarily restrict access while the payment is resolved.

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Free trials

Free trials let prospects experience your content before committing to a paid plan. To add a trial:
  1. In the offer pricing settings, enable Free Trial.
  2. Enter the number of trial days (e.g. 7 days or 14 days).
  3. The member enters their payment details at checkout but is not charged until the trial expires.
  4. At the end of the trial, billing begins automatically unless the member cancels.
Use an automation with the Trial Ending trigger to send a reminder email a day or two before the trial expires, highlighting the value they have received.

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Bundling multiple courses

An offer can include any combination of courses and communities, making it simple to package related content together:
  • A core course + a bonus course + a community group
  • A video library of 10 courses sold as a bundle
  • A monthly membership that unlocks a new course each month (combined with drip access)
Members who purchase the bundle gain access to every item included in the offer. You can update the bundle’s contents at any time; members who have already purchased retain access to all content that was in the offer at the time of their purchase.

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Upsells at checkout

You can add an upsell offer that appears immediately after a member completes checkout:
  1. Inside the offer settings, click Add an Upsell.
  2. Select the upsell type (one-click upgrade or redirect to another checkout page).
  3. Choose the offer to present as the upsell (e.g. a premium tier or a related course).
The upsell page displays automatically after the initial purchase is confirmed. Members can accept or decline without affecting their original purchase.

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Checkout page customization

Each offer has its own checkout page. Click Edit Checkout on the offer to:
  • Add a headline and video to explain the offer value
  • Edit the checkout copy and bullet points
  • Add extra contact fields (e.g. phone number, company name)
  • Attach a Terms and Conditions agreement members must accept before purchasing
  • Set a custom post-purchase redirect URL

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Connecting a payment gateway

All paid offers require a connected payment gateway. The HoopAI platform supports Stripe and PayPal (PayPal for one-time payments). Connect your payment gateway under Settings > Payments > Integrations before publishing paid offers.

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Frequently asked questions

Yes. Create multiple offers containing the same course — for example, a monthly subscription offer, an annual subscription offer, and a one-time lifetime offer. Each offer has its own checkout link and payment settings. Members who purchase any of the three offers all access the same course content.
Yes. Coupons are created under Payments > Coupons in the HoopAI platform. Create a coupon with a percentage or fixed-amount discount and then apply it to specific offers. Share the coupon code in your marketing and members enter it at checkout.
The HoopAI platform retries failed subscription payments on a schedule determined by your payment gateway settings. Use a Payment Failed trigger in an Automation to send the member a notification with a link to update their payment method before access is affected.
Yes. You can update the price on an offer at any time. The new price applies only to future purchases. Existing members retain their original pricing — their subscription or payment plan amount does not change unless you manually update individual subscription records through your payment gateway.
Yes. A contact can hold multiple active offer grants simultaneously. Each offer’s content appears in their member portal. This allows you to sell add-ons or bonus content to existing members without requiring them to re-enrol in their current offer.
Use the Grant Membership Access action in an Automation or grant access manually from the contact record. Navigate to the contact, click the Actions tab, select Client Portal, and click Grant Offer Access. Choose the offer and confirm — no checkout required.

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In-app upsell

After a member purchases an offer, you can present an in-app upsell within the member portal:
  1. In the offer settings, enable In-App Upsell.
  2. Select the upsell offer to display (e.g., a premium tier, a bonus course, or a coaching add-on).
  3. Configure the upsell message — a banner or modal that appears in the member portal after the initial purchase.
  4. Members can accept the upsell and complete payment without leaving the portal.
In-app upsells are less disruptive than checkout-page upsells and can be shown to members at any time — not just immediately after purchase.

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One-click upsell in memberships

One-click upsells charge the member’s card on file without requiring them to re-enter payment details:
  1. In the offer settings, click Add an Upsell.
  2. Select One-Click as the upsell type.
  3. Choose the upsell offer and set the price.
  4. After the initial purchase, the upsell page appears with “Yes, add this” and “No thanks” buttons.
  5. Clicking “Yes” charges the card used for the original purchase and grants access to the upsell offer immediately.
One-click upsells require the initial payment to be processed through Stripe. PayPal one-time payments do not support one-click upsells because the card is not stored on file.

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Offer duration (expiry and start dates)

Control when members can access the content in an offer: To configure offer duration:
  1. Open the offer settings and navigate to Offer Access.
  2. Set the Access Start and Access End dates or durations.
  3. When access expires, the content is hidden from the member’s portal automatically.
Use access expiry to create urgency for limited-time cohort programs. For example, a 90-day access window encourages members to complete the course within the timeframe rather than letting it sit indefinitely.
Last modified on March 6, 2026