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QR codes bridge physical marketing materials and your digital marketing infrastructure. In the HoopAI platform, QR codes can link directly to funnels, landing pages, forms, surveys, quizzes, payment links, and review pages — bringing leads from a printed flyer or in-store sign directly into your marketing system.

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Connecting QR codes to campaign assets

When you create a QR code in the platform, the type you choose determines what campaign asset you can link it to: Because all QR codes in the platform are dynamic, you can update the linked asset at any time without reprinting materials. This lets you run a single printed piece through multiple campaign phases.

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Linking a QR code to a funnel

1

Create or open the QR code

Navigate to Sites > QR Codes and click Create QR Code, or open an existing code to edit it.
2

Select the Funnel type

Choose Funnel from the QR code type options and click Next.
3

Select the funnel and page

From the dropdown, select the funnel you want to link to. Then select the specific page within the funnel — for example, the opt-in page, a webinar registration, or a thank-you page.
4

Customize and save

Apply your visual customizations and save. The QR code now routes directly into your funnel when scanned.
The funnel asset must already exist in your HoopAI account before it appears in the dropdown. Build the funnel page first, then create the QR code.

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Linking a QR code to a form

1

Create or open the QR code

Start a new code or edit an existing one.
2

Select Form or Survey type

Choose Form or Survey and click Next.
3

Select the form

Choose the form from the dropdown list of forms and surveys in your account. The form opens in the scanner’s browser when the code is scanned.
4

Save and print

Save the code and download it for use on printed materials. Every form submission from this QR code is captured in your account and can trigger automations.
When a lead fills out a form accessed via QR code, the submission is recorded just like any other form submission. You can trigger automations, add the contact to a pipeline, send confirmation emails, and track the lead through your CRM — all from a scan of a printed flyer or in-store sign.

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Using QR codes in multi-channel campaigns

The most powerful use of QR codes is combining print and digital channels. A direct mail piece, for example, might include a QR code linking to a landing page with a special offer. The recipient scans the code, lands on the page, and fills out a form — entering your digital marketing sequence directly from a physical piece of mail. Track campaign effectiveness by comparing:
  • Number of mailers sent (from your print run)
  • Unique QR code scans (from analytics)
  • Form submissions or funnel conversions (from the linked asset)
This three-number comparison gives you a conversion funnel for the physical campaign.

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Location-specific tracking

If you run the same campaign in multiple locations, create a separate QR code for each location, all pointing to the same landing page. Give each code a location name (for example, “Spring Promo — Main St” and “Spring Promo — Oak Ave”). The analytics dashboard then shows you scan volumes per location, revealing which physical location generates the most engagement.

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Time-limited offers

Create a QR code linked to a sale landing page. When the sale ends, update the destination to an evergreen page or a “Sale has ended — join our list for the next one” landing page. The same printed materials continue to deliver value without confusion.

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Campaign A/B testing

Use two QR codes, each pointing to a different version of a landing page, and distribute them to different segments of your audience. Compare scan-to-conversion rates for each code to determine which landing page performs better.

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QR codes in email and social media

While QR codes are primarily designed for print and physical use, they can also appear in digital contexts:
  • Email signatures — add a QR code image to your email signature pointing to your digital business card or website
  • Digital flyers — PDFs or images shared on social media can include a QR code for mobile viewers
  • Social media posts — post an image containing a QR code for followers to scan from their screen
For purely digital distribution, a direct hyperlink is more convenient than a QR code. Reserve QR codes for contexts where a hyperlink cannot be clicked — printed materials, physical environments, video, or any non-interactive medium.

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QR code element in the page builder

You can embed QR codes directly inside your HoopAI websites and funnel pages using the QR code element in the page builder.
1

Open the page in the builder

Navigate to Sites > Websites or Funnels and open a page for editing.
2

Add the QR code element

Click the add elements icon, find QR Code in the elements list, and drag it onto the page canvas.
3

Select or create a QR code

Use the dropdown to select an existing QR code from your library, or click below the dropdown to create a new one without leaving the builder.
4

Resize and position

Drag the element to your desired position and resize it as needed. The element adjusts for both desktop and mobile layouts.
5

Publish the page

Publish the page for the QR code to be visible to visitors. If you update the QR code’s destination later, republish the page for the change to take effect.
This allows you to create a “scan this” section on any landing page — for example, a page that a desktop visitor is viewing might include a QR code they can scan with their phone to continue on mobile, or to share the URL with someone else.
For campaigns where tracking is critical, create a unique QR code per campaign rather than reusing the same code across multiple campaigns. Separate codes give you clean, isolated analytics data for each campaign.
Last modified on March 5, 2026