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Why review QR codes work
The most common reason customers do not leave reviews is not reluctance — it is friction. Most customers who have a positive experience are willing to leave a review if asked, but finding the business on Google, navigating to the correct page, and writing the review all take effort. A QR code placed immediately after a positive interaction reduces that friction to a single tap and a few seconds of typing. Businesses that use review QR codes consistently report higher review volumes and better review page rankings than those that rely on email follow-up alone.Two ways to create a review QR code
The HoopAI platform provides two paths for creating a review QR code:Path 1: From the QR code builder (Sites)
This creates a fully customized QR code from the Sites section, with complete control over design, folder organization, analytics, and download format.Name the code
Enter a descriptive name such as “Google Review — Front Counter” or “Receipt Review QR.”
Configure the review template
Select your preferred review page from your account’s available options. Customize the template:
- Header text — write a short call to action such as “Enjoyed your visit? Leave us a review!” or “Your feedback means everything to us.”
- Footer image — optionally add a brand image or logo below the QR code pattern
Customize the design
Apply your brand colors, dot style, logo in center, and any other visual styling. See Customizing QR codes for the full design guide.
Test the code
Scan the preview with your phone to confirm it routes to the correct review page before downloading.
Path 2: From Reputation settings
The platform also offers a dedicated review QR code workflow within the reputation management section, designed specifically for businesses focused on review generation.Select a review page
Choose the review platform or review page you want customers to reach — for example, your Google Business profile review link.
Generate the QR code
Click Create QR Code to generate the code. You can create multiple codes for different review platforms (Google, Facebook, and others) from this same interface.
Add logo and text
Personalize the code with your company logo or relevant imagery and customize the accompanying text.
Placement strategies
Where you place your review QR code significantly affects how many customers scan it. The key principle is proximity to the positive experience — the more recently a customer experienced a satisfying interaction, the more likely they are to act.Point of sale
Mount a small card or sign displaying the QR code at your register, desk, or service counter. When staff completes a transaction, a brief verbal prompt (“We’d love a review — you can scan this code right here”) combined with the visible code produces high scan rates.Printed receipts
Print the QR code on the bottom of receipts. Add a short line such as “How did we do? Scan to share your thoughts.” Customers who take receipts are already engaged with your business.Table tents and menus
For restaurants, cafes, or service environments where customers spend time, a table tent or menu insert with the QR code allows customers to scan at their own pace. Some businesses include the code at the end of the menu near the final impression items.Packaging and bags
Add the QR code to takeout bags, product packaging, or any physical item a customer leaves with. The review prompt travels home with the customer.Email signature
Add the QR code image to your email signature as a PNG with a “Leave us a review” caption. Recipients reading on mobile can scan the image directly from their screen.Thank-you cards
Include a QR code on a small thank-you card placed inside orders or handed to customers at the end of a service. A personal touch paired with a review request at a high point of the customer journey produces strong results.Tracking review QR code performance
Analytics for review QR codes appear in the standard QR code analytics dashboard at Sites > QR Codes > Analytics. Key metrics to monitor:- Unique scans — how many individual customers scanned the code
- Total scans — total scan events, including repeat scans
- Scan trends over time — identify whether a new placement or verbal prompt is increasing scan rates
Updating the destination
If you move your review page, switch platforms, or want to test a different review destination, update the QR code’s destination from Sites > QR Codes without reprinting your materials. Any future scans of the existing printed code will reach the updated destination.Always verify the review link before deploying at scale. Scan the code yourself and confirm it opens your correct review page in a browser. A broken link or wrong destination can leave customers frustrated and waste the placement opportunity.