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Setting up a blog
Navigate to Sites > Blogs
Click Sites in the left sidebar, then select Blogs. Click + New Blog if no blog exists yet.
Configure blog settings
Set the blog name, description, and the URL path where posts will be published (e.g.
/blog). You can also upload a default featured image and set the author byline.Create your first post
Click + New Post and enter a title. The post editor opens with a rich-text interface where you can write, format, and embed media.
Set post SEO meta
For each post, configure:
- Title — appears in browser tab and search snippets
- Meta description — the text below the title in search results
- Featured image — displayed in the post list and when shared on social media
- URL slug — the unique path for the post (e.g.
/blog/how-to-generate-leads) - Categories and tags — help organize posts and improve discoverability
Blog post editor
The blog post editor supports:- Rich text formatting — headings, bold, italic, lists, blockquotes
- Image embeds — upload from Media Storage or link an external URL
- Video embeds — paste a YouTube, Vimeo, or other video URL
- Code blocks — for technical posts
- Internal links — link to other pages in your site or funnel
- Custom HTML — insert raw HTML for advanced formatting
Blog listing page
The blog listing page automatically displays all published posts in reverse chronological order. You can customize the layout (grid or list), the number of posts per page, and which post metadata is shown (author, date, category, read time).Distributing blog content
Connect your blog to automations to amplify reach:| Distribution channel | How |
|---|---|
| Email newsletter | Trigger an automation on “Blog Post Published” to send a broadcast email with the post link |
| Social media | Use the Social Planner to schedule social posts when new content is published |
| RSS feed | The blog generates an RSS feed URL that can be used by email platforms or feed readers |
SEO best practices
Use descriptive URL slugs
Use descriptive URL slugs
Keep slugs short and keyword-rich. Avoid auto-generated slugs with random characters. Example:
/blog/how-to-build-a-landing-page not /blog/post-1234.Add alt text to every image
Add alt text to every image
When inserting images, fill in the alt text field. This helps search engines understand the image content and improves accessibility.
Internal linking
Internal linking
Link to related posts and service pages within each article. This builds site authority and helps search engines crawl your content.
Consistent publishing schedule
Consistent publishing schedule
Search engines reward sites that publish regularly. Use the schedule feature to plan posts in advance and maintain consistency.