Creating webinars
Set up a live or on-demand webinar funnel, including registration pages and automation sequences.
Webinar rooms
Configure the room where your webinar plays — including countdown timers, video, and chat.
Getting started
Create a webinar funnel
Navigate to Sites > Funnels and click + New Funnel. Select the Webinar template to pre-create the standard pages: registration, webinar room, and replay/thank-you.
Choose live or on-demand
Set the webinar type in the funnel settings. A live webinar hosts a scheduled real-time broadcast. An on-demand webinar plays a pre-recorded video as if it were live, running continuously without presenter effort.
Configure automation recipes
Open the webinar funnel’s Actions menu and click Edit to access the Webinar Recipes. Customize the registration confirmation, 24-hour reminder, 1-hour reminder, and post-event replay emails with your own copy and branding.
Set up the webinar room
Configure the webinar room page — add the video source, set the start behavior for on-demand funnels, and enable the chat panel for live events. Preview the room to confirm it loads correctly.
Frequently asked questions
What is the difference between a live and an on-demand webinar?
What is the difference between a live and an on-demand webinar?
A live webinar hosts a real-time broadcast at a scheduled date and time. Attendees register in advance and join at the designated time. An on-demand webinar plays a pre-recorded video as if it were live — visitors register and are immediately directed to the room where the recording plays. On-demand webinars run continuously without requiring a presenter.
What pages does a standard webinar funnel include?
What pages does a standard webinar funnel include?
A standard webinar funnel contains three pages: a registration page where visitors sign up, a webinar room where the session plays, and a replay or thank-you page shown after the session ends. The replay page is typically where the main conversion call-to-action is placed.
What are webinar recipes?
What are webinar recipes?
Webinar recipes are pre-built automation workflow templates for the most common webinar email sequences: registration confirmation (sent immediately after sign-up), 24-hour reminder, 1-hour reminder, and post-event replay. Each recipe is customizable with your own copy, branding, and additional automation steps.
How do I track webinar performance?
How do I track webinar performance?
Webinar funnels are tracked in the Sites Analytics Dashboard. Available metrics include page views per funnel step, registration count, attendance rate (the percentage of registrants who joined the room), and total registrations across recurring sessions.
Can I reuse a webinar funnel for multiple events?
Can I reuse a webinar funnel for multiple events?
Yes. Duplicate an existing webinar funnel rather than rebuilding from scratch for each new event. Update the registration page copy, the session date, the video content, and the automation email dates. The page design, room settings, and recipe structure carry over automatically.
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