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How authors work
Authors are created at the blog site level. Each blog site has its own author list. When a post is published, the author is selected from the authors added to that blog site. Authors are distinct from user accounts. You can create author profiles for team members, contractors, or guest contributors who are not users in your HoopAI account.Adding an author
Open blog settings
Navigate to Sites > Blogs, click on the blog site, and click the gear icon to open settings.
Fill in the author details
Enter the following information:
| Field | Description |
|---|---|
| Author Name | The name displayed on posts and the author archive page |
| Author Bio | A short paragraph describing the author’s background, expertise, and role. Appears on the author archive page and optionally at the bottom of each post. |
| Author Profile Photo | A headshot or avatar image. Square format is recommended (at least 200×200 px). |
| Author Slug | The URL path for the author archive page (e.g., /author/jane-smith). Auto-generated from the author name. |
| Social Links | Optional links to the author’s LinkedIn, Twitter/X, or other social profiles |
Editing an author
Click on any author in the Authors list to edit their name, bio, photo, slug, or social links. Changes apply immediately to all posts attributed to that author and to the author archive page.Deleting an author
Click the delete icon on any author to remove them. Posts attributed to a deleted author retain the author attribution label in their metadata, but the author will no longer appear as an option for new posts and their archive page will be removed.If you delete an author, reassign their existing posts to another author before deleting to avoid broken author archive pages. Edit each post and select a new author from the author dropdown in the post details panel.
Author archive pages
Each author automatically gets a public archive page at their author slug URL. The page lists all posts attributed to that author in reverse chronological order. Author archive pages:- Are indexed by search engines and can rank for searches on the author’s name or area of expertise
- Display the author’s name, bio, and profile photo at the top
- Show a filtered list of posts with title, date, category, and excerpt
Guest authors
For guest contributors who are not permanent team members, create an author profile with their name and bio but use a generic profile photo if they do not provide one. After their content is published, you can keep the author profile active (so the post remains attributed) or leave it as-is — the post will still display correctly even if the author profile is not actively used for new posts.Best practices for author profiles
- Use real names and photos — author profiles with a real headshot and detailed bio perform better for E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) signals in search rankings
- Keep bios focused — a 2–4 sentence bio that describes expertise and role is more effective than a generic one-liner
- Link to social profiles — linking to the author’s LinkedIn or other professional profiles reinforces authority signals for SEO
- Standardize naming — use consistent name formatting across all posts (“Jane Smith” not “Jane” or “J. Smith”)