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Every funnel needs a domain before it can be published and visited by real users. HoopAI supports custom domains and subdomains — you can use a root domain (such as yourbrand.com) or a subdomain (such as offers.yourbrand.com). Domains must be registered and configured in DNS before they can be connected to a funnel.

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Prerequisites

Before connecting a domain to a funnel, you need:
  1. A domain registered with any domain registrar (such as Namecheap, GoDaddy, Cloudflare, or Google Domains).
  2. The domain added to HoopAI under Settings > Domains.
  3. DNS records configured to point the domain to HoopAI’s servers.
Full DNS setup instructions are covered in the Settings > Domains documentation.

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Connecting a domain to a funnel

1

Open funnel settings

Navigate to Sites > Funnels, open your funnel, and click the Settings tab.
2

Select your domain

In the Domain dropdown, select the domain or subdomain you want to use for this funnel. Only domains that have been added and verified in Settings > Domains will appear here.
3

Set the funnel path (optional)

In the Path field, enter a URL prefix that applies to all steps in the funnel. For example, if your domain is yourbrand.com and the path is /summer-offer, all funnel steps will live under yourbrand.com/summer-offer/[step-path]. Leave the path blank to have steps live at the root of the domain.
4

Save the settings

Click Save. The domain is now associated with the funnel. You can now publish steps and they will be accessible at the configured domain.

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Domain and path structure

A funnel URL is composed of three parts:
PartWhere it is setExample
DomainFunnel Settings taboffers.yourbrand.com
Funnel pathFunnel Settings tab/launch
Step pathIndividual step settings/optin
Combined URL: offers.yourbrand.com/launch/optin

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Using subdomains

Subdomains are the most common approach for funnels because they keep campaign URLs separate from your main website. Common subdomain patterns:
  • go.yourbrand.com — general offers and campaigns
  • offers.yourbrand.com — promotional funnels
  • get.yourbrand.com — lead generation funnels
  • checkout.yourbrand.com — sales and order funnels
To use a subdomain, add it as a domain entry in Settings > Domains with a CNAME record pointing to HoopAI.

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Using a root domain

You can connect a root domain (without a subdomain) to a funnel. This requires an A record (or CNAME flattening, depending on your DNS provider) pointed at HoopAI’s IP address. Check Settings > Domains for the current IP address to use in your A record.
DNS changes can take anywhere from a few minutes to 48 hours to propagate fully. If your funnel URL is not resolving immediately after adding DNS records, wait and check again.

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Multiple funnels on one domain

You can host multiple funnels on the same domain by using different funnel paths. For example:
  • offers.yourbrand.com/webinar — webinar registration funnel
  • offers.yourbrand.com/ebook — lead magnet funnel
  • offers.yourbrand.com/product-launch — sales funnel
Each funnel gets its own path prefix, and the steps live under that prefix. This allows you to manage multiple campaigns under a single branded domain without needing a separate subdomain for each funnel.

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SSL certificates

HoopAI automatically provisions SSL certificates for all connected domains. Your funnel URLs will be served over HTTPS. If you see an SSL warning after connecting a domain, wait a few minutes for the certificate to be issued. If the warning persists, check that your DNS records are correctly configured.
Use a short, memorable subdomain for your funnels. Visitors share and type these URLs — go.yourbrand.com/offer is more shareable than a long subdomain with hyphens.
A domain can only be connected to one funnel (or website) at a time. If you connect a domain to a new funnel, it will be removed from any funnel it was previously attached to.
Last modified on March 5, 2026