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Content AI works best when you give it clear direction and refine the output to match your brand. These best practices apply across all Content AI tools including the email builder, social planner, and page builder.

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Writing effective prompts

  • Be specific about what you want: tone, length, audience, and purpose
  • Provide context about your business, product, or campaign goal
  • Include examples of the style or format you prefer
  • Specify constraints like word count, call-to-action, or keywords to include

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Refining AI output

  • Always review and edit generated content before publishing
  • Add your brand voice by adjusting word choices and phrasing
  • Fact-check any claims, statistics, or specific details
  • Test variations by generating multiple options and comparing results

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Channel-specific tips

  • Generate multiple subject lines and A/B test them
  • Use AI for first drafts, then personalize with merge fields
  • Keep AI-generated emails concise and focused on a single CTA
  • Specify the platform (Instagram, Facebook, LinkedIn) for appropriate tone and length
  • Generate hashtag suggestions alongside your post copy
  • Create content batches for consistent posting schedules
  • Provide your target keywords for SEO-optimized copy
  • Generate section-by-section rather than entire pages at once
  • Use AI for headline and CTA variations

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Managing AI credits

  • Monitor your usage in Settings > AI credits
  • Longer outputs consume more credits
  • Refine your prompts to reduce regeneration and save credits

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Next steps

Email builder

Generate email content with AI

Social planner

Create social media content with AI
Last modified on March 5, 2026