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Content AI works best when you give it clear direction and refine the output to match your brand. These best practices apply across all Content AI tools including the email builder, social planner, and page builder.
Content AI text dashboard with stats overview

Content AI dashboard overview showing total words generated, cost, and words per day metrics

Writing effective prompts

  • Be specific about what you want: tone, length, audience, and purpose
  • Provide context about your business, product, or campaign goal
  • Include examples of the style or format you prefer
  • Specify constraints like word count, call-to-action, or keywords to include

Refining AI output

  • Always review and edit generated content before publishing
  • Add your brand voice by adjusting word choices and phrasing
  • Fact-check any claims, statistics, or specific details
  • Test variations by generating multiple options and comparing results

Channel-specific tips

  • Generate multiple subject lines and A/B test them
  • Use AI for first drafts, then personalize with merge fields
  • Keep AI-generated emails concise and focused on a single CTA
  • Specify the platform (Instagram, Facebook, LinkedIn) for appropriate tone and length
  • Generate hashtag suggestions alongside your post copy
  • Create content batches for consistent posting schedules
  • Provide your target keywords for SEO-optimized copy
  • Generate section-by-section rather than entire pages at once
  • Use AI for headline and CTA variations
Content AI image generation panel

Content AI image generation interface for creating visual assets alongside text content

Managing AI credits

Content AI total words generated tracking view

Total words generated view for monitoring AI content output

AI-generated image result from Content AI

AI-generated image output showing quality visual content created by Content AI

Cost tracking chart for Content AI text generation

Content AI text generation cost breakdown showing spend over time

Cost tracking chart for Content AI image generation

Content AI image generation cost tracking showing image credit consumption

  • Monitor your usage in Settings > AI credits
  • Longer outputs consume more credits
  • Refine your prompts to reduce regeneration and save credits

Next steps

Email builder

Generate email content with AI

Social planner

Create social media content with AI
Last modified on March 5, 2026