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Customizing review widgets is a valuable strategy for leveraging customer feedback to improve your brand’s online image and boost trust. The Review Widget Customization feature lets you tailor your review widgets to match your brand’s style and cater to your audience’s preferences.

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Accessing the widget builder

Navigate to Reputation > Widgets, then click Create Widget to start crafting your custom widget. You can also edit an existing widget or select a template from the Templates tab.
Widgets Tab

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Layout tab

The Layout tab determines the basic structure of your widget.
Enable the AI summary to display a brief overview of your products or services based on customer reviews. Choose from Short, Detailed, or Action-Oriented formats, and decide whether to display it at the top of the widget or inline with individual reviews.
Layout AI Summary
Choose where your reviews come from: Google My Business (GMB) or Facebook (FB).
Source Selection
Choose from: List, Masonry, Grid, Carousel, Slider, Flash, or Legacy.
Widget Types
Specify the maximum number of reviews to show, and optionally filter by rating.
Do not use review rating filtering if you reside in a jurisdiction where it is prohibited (such as the United States).
Toggle the “Powered by” attribution shown at the end of the widget.

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Content tab

In the Content tab, you can fine-tune how your widget looks:
  • Enable the widget title and enter an engaging heading and description to encourage user interaction.
  • Customize the header section to include or exclude the rating, total review count, and “Write a review” button.
Content Tab

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Appearance tab

The Appearance tab controls the visual style of your widget:
  • Pick from ready-made themes (Light or Dark) or create a Custom theme.
  • With a custom theme, adjust individual component colors: widget heading, review text, star ratings, background, and borders.
  • Select fonts and accent colors that match your branding.
Appearance Tab

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Settings tab

The Settings tab lets you refine widget behavior:
  • Toggle display of review dates and reviewer profile icons.
  • Choose whether to exclude reviews that do not have written descriptions.
  • Copy the embed code for your website directly from this tab.
Settings Tab

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Saving and managing widgets

1

Name your widget

Give your widget a meaningful name for easy identification.
2

Save or publish

Choose to save the widget for future use or make it live on your website immediately.
Save Widget
3

Manage saved widgets

View all saved widgets in the Saved Widgets tab. Use the three-dot actions menu to edit, duplicate, or delete any widget.
Widget Actions
Default widgets cannot be deleted. You must first create a new widget and assign it as the default before deleting the original.
Create multiple widgets with different layouts for different pages — for example, a Carousel for your homepage and a Grid for your dedicated reviews page.
Last modified on March 4, 2026