Email analytics

The HoopAI platform provides detailed analytics for every email you send — whether through a broadcast campaign, a workflow, or a bulk contact action. Analytics are available at the account level for trend monitoring and at the individual campaign level for deep-dive analysis. Navigate to Marketing > Emails > Campaigns and click Statistics to open the analytics dashboard.

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Summary metrics

Every sent campaign shows the following key performance indicators:

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Metric calculations

• Delivered rate = (Delivered ÷ Total Sent) × 100
• Open rate = (Unique Opens ÷ Delivered) × 100
• Click rate = (Unique Clicks ÷ Delivered) × 100
• Unsubscribe rate = (Unsubscribed ÷ Delivered) × 100

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Engagement analysis chart

The engagement chart displays three trend lines over the campaign’s sending window:

• Green — delivered emails
• Blue — opens over time
• Orange — clicks over time

Use the chart to identify the time of day with the highest open activity, which can inform the send time for future campaigns.

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Revenue and conversion tracking

When conversion tracking is enabled, the campaign statistics include:

• Revenue — total revenue attributed to contacts who received this email
• Orders — number of orders placed by email recipients
• RPR (Revenue per Recipient) — revenue divided by total recipients, a measure of campaign efficiency
• Top revenue-generating emails — a ranked list of the five campaigns generating the most revenue, filterable by open rate or click rate

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Click performance report

The click performance report breaks down link engagement at the individual URL level. To view click performance:

1. Go to Marketing > Emails > Campaigns
2. Find the sent campaign and click the three-dot menu
3. Select Statistics, then click the Click Performance tab

Each link in the email is listed with:

• Total clicks (including multiple clicks from one contact)
• Unique clicks (one per contact)
• Click-through rate for that specific link

Use click performance data to identify which CTAs drive the most engagement and to remove or improve underperforming links in future sends.

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Enabling click tracking

Click tracking must be enabled to populate the click performance report. For all campaigns (account default):

1. Go to Marketing > Emails > Campaigns and click the gear icon
2. Navigate to Tracking and enable Click performance tracking
3. Click Save

For an individual campaign: Toggle click tracking on the Send or Schedule screen before sending.

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Contact-level details

Click the Details tab inside a campaign’s statistics to see which individual contacts fall into each status. Tabs include:

• Delivered — contacts who received the email
• Opened — contacts who opened it
• Clicked — contacts who clicked a link
• Ordered — contacts who placed an order
• Replied — contacts who replied to the email
• Bounced — contacts whose delivery failed
• Complained — contacts who marked it as spam
• Unsubscribed — contacts who opted out
• Skipped — contacts who were excluded due to DND
• Failed — contacts where sending failed at the SMTP level

You can export any tab as a CSV for further analysis or to build follow-up lists.

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Performance analysis trends

The Performance Analysis section shows trends over time for:

• Emails sent
• Bounce rate
• Unsubscribe rate
• Spam complaints

Use the dropdown to switch between metrics. This view helps you monitor the long-term health of your sending reputation and catch problems before they trigger a bounce suspension.

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Statistics across campaign types

Statistics are tracked separately for three campaign types: Switch between tabs in the Statistics view to see metrics for each type.

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Statistics availability by email service

Full statistics — including bounce classification, spam complaints, and unsubscribe tracking — are available when using the platform’s native email sending (LC Email / dedicated domain) or Mailgun. Other SMTP providers may support only basic tracking such as opens and clicks.

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Resend to unopened contacts

After reviewing open rates, you can follow up with contacts who did not open the campaign:

1. Find the sent campaign in the Campaigns list
2. Click the three-dot menu and select Resend to Unopened
3. Optionally update the subject line for the resend
4. Choose a new send time

The resend targets only contacts who did not open the original email, giving them a second chance to engage without contacting anyone who already opened it.

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Frequently asked questions

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Understanding ROI conversion metrics

Conversion tracking connects your email campaigns to business outcomes — revenue, orders, and customer acquisition.

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Setting up conversion tracking

1. Go to Marketing > Emails > Campaigns and click the gear icon
2. Navigate to Tracking and enable Conversion Tracking
3. Set the conversion window (7, 14, or 30 days) — the period after email delivery during which conversions are attributed to the campaign
4. Click Save

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Key ROI metrics

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Tag contacts from campaign statistics

You can tag contacts directly from the campaign statistics view to build follow-up segments:

1. Open a campaign’s statistics and click the Details tab
2. Navigate to the sub-tab for the engagement type you want (Opened, Clicked, etc.)
3. Select the contacts you want to tag (or select all)
4. Click Add Tag and enter the tag name (e.g., “Clicked Spring Sale”, “Opened Webinar Invite”)
5. Use these tags in future campaigns or workflows for targeted follow-up

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Bot detection — preventing false statistics

Some email security systems (especially in corporate environments) automatically scan emails by clicking all links and loading all images. This can inflate your open and click rates with non-human activity.

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How the platform handles bot detection

• Click timestamp analysis — clicks that occur within milliseconds of delivery are flagged as potential bot activity
• Multi-click patterns — if all links in an email are clicked simultaneously, this is flagged as a security scanner
• Known bot user agents — the platform maintains a list of known security scanner user agents and excludes their activity from statistics

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What you can do

• Focus on unique human clicks rather than total clicks when evaluating performance
• Use the Click Performance report (which filters bot activity) for more accurate link-level data
• If you suspect inflated metrics, compare click rates against conversion rates — bot clicks do not convert

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Email statistics summary page

The statistics summary page provides an overview of all email activity across campaigns, workflows, and bulk actions:

1. Navigate to Marketing > Emails > Statistics (or click the statistics icon on the Campaigns page)
2. Use the Date Range picker to select a reporting period
3. Use the Type filter to view Email Campaigns, Workflow Emails, or Bulk Action Emails separately
4. The summary shows:
   • Total emails sent, delivered, opened, clicked
   • Bounce rate and complaint rate trends
   • Top-performing campaigns by open rate and click rate
   • Revenue attribution across all campaigns

Export the summary as a CSV for client reporting or internal analysis.