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TikTok is available as a connected platform in the Social Planner. Once connected, you can schedule video posts, manage comments, and track performance — all without leaving the HoopAI platform.

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Connecting your TikTok account

See Connecting social platforms for step-by-step connection instructions. You can connect either a TikTok Personal or Business account.

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Posting videos to TikTok

1

Create a new post

In the Social Planner, click + New Post > Create New Post and select your TikTok account.
2

Upload your video

Upload a vertical video (9:16 aspect ratio). TikTok videos must be between 3 seconds and 10 minutes. Maximum file size is 287.6 MB. Supported formats: MP4, MOV.
3

Write your caption

Add a caption with relevant hashtags. TikTok captions can be up to 2,200 characters. Use hashtags to increase discoverability.
4

Configure posting options

  • Privacy setting — choose Public, Friends Only, or Private
  • Allow comments — toggle on or off
  • Allow duet — toggle on or off
  • Allow stitch — toggle on or off
5

Schedule or post

Choose to post immediately or schedule for a specific date and time.

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TikTok content guidelines

  • Aspect ratio: 9:16 (vertical) strongly recommended
  • Resolution: 1080x1920 pixels
  • Duration: 3 seconds to 10 minutes
  • File size: up to 287.6 MB
  • Format: MP4 or MOV
  • Hook viewers in the first 2 seconds
  • Use trending sounds when relevant (add these in the TikTok app after publishing)
  • Include on-screen text for viewers watching without sound
  • Post consistently (3-5 times per week for growth)
  • Use 3-5 relevant hashtags per post
  • Copyrighted music (may be removed or muted)
  • Horizontal video without adaptation for vertical viewing
  • Low-resolution content (under 720p)
  • Content that violates TikTok’s community guidelines

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TikTok DMs

TikTok Direct Messages from contacts can be viewed and responded to in the Conversations inbox when the TikTok integration is connected for messaging. This allows you to manage TikTok conversations alongside SMS, email, and other channels.

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Comment automation

Set up automated responses to TikTok comments using workflows:
  1. Create a workflow with a TikTok Comment trigger
  2. Define conditions (e.g., comment contains specific keywords)
  3. Add actions: auto-reply to the comment, send a DM, or create a contact in the CRM
This is useful for responding to common questions, capturing leads from comment inquiries, and maintaining engagement.

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TikTok analytics

View TikTok performance data in Marketing > Social Planner > Analytics:
  • Video views and impressions
  • Likes, comments, and shares per video
  • Follower growth over time
  • Average engagement rate
  • Top-performing videos
TikTok analytics data availability depends on TikTok’s API. Some metrics may have a 24-48 hour delay before appearing in the dashboard.
Last modified on March 6, 2026