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Supported platforms
Social analytics are available for the following connected accounts:- Facebook Pages
- Instagram Business and Creator accounts
- LinkedIn Pages and personal profiles
- YouTube channels
- Pinterest business accounts
- TikTok accounts
- Google My Business locations
- Threads
- Bluesky
Dashboard overview
The analytics dashboard is divided into several sections. Use the Account selector and Date Range picker at the top to filter the entire dashboard.Summary metrics
The top of the dashboard shows aggregate totals across all selected accounts for the chosen date range:| Metric | What it measures |
|---|---|
| Total posts | Number of posts published in the period |
| Total impressions | How many times your posts were displayed |
| Total reach | Unique accounts that saw at least one post |
| Total likes | Cumulative likes across all posts |
| Total comments | Cumulative comments across all posts |
| Total shares | Cumulative shares, reposts, and repins |
| Follower growth | Net change in followers during the period |
Performance graph
The interactive performance graph displays daily totals for impressions, likes, comments, and published posts over the selected date range. Published post events are shown as bars; metric lines overlay them so you can visually correlate posting activity with engagement spikes. Use the metric toggles above the graph to show or hide individual lines. Hover over any point on the graph to see the exact values for that day.Per-post analytics
Below the summary section, the Post Performance table lists every post published in the selected period along with its individual metrics:- Impressions and reach
- Likes, comments, and shares
- Link clicks (where applicable)
- Engagement rate (interactions divided by reach, expressed as a percentage)
Audience demographics
The Audience tab provides a breakdown of your follower base for connected accounts that share demographic data (primarily Facebook, Instagram, and LinkedIn):- Age distribution — percentage of followers by age group (18–24, 25–34, 35–44, 45–54, 55–64, 65+)
- Gender split — male, female, and unspecified percentages
- Top locations — cities and countries where your audience is concentrated
- Language — primary languages of your audience
Account-level statistics
The Accounts tab shows a per-account summary table for all connected profiles. This view is useful for comparing performance across multiple accounts or clients. Each row shows the account name, platform, total posts, total impressions, total reach, follower count, and follower change for the selected period. Click any account row to drill into its detailed analytics.LinkedIn statistics
LinkedIn provides additional professional metrics for connected Pages:- Visitor analytics — page views, unique visitors, and career page views broken down by demographic attributes (function, seniority, industry, company size, and geography)
- Follower analytics — organic vs. paid follower growth over time, plus demographic breakdowns
- Update analytics — per-post impressions, clicks, reactions, comments, shares, and engagement rate
Exporting analytics data
Click the Export button in the top-right corner of the analytics dashboard to download a CSV of the current view. The export includes all metrics displayed in the Post Performance table and the Account summary for the selected date range and filters. Use exports to build client reports, share results with stakeholders, or import data into external analytics tools.Frequently asked questions
How often is analytics data refreshed?
How often is analytics data refreshed?
Analytics data is pulled from each platform’s API and typically refreshes every few hours. Some platforms impose rate limits that can delay updates. If you notice data that appears outdated, use the refresh button in the analytics dashboard to trigger a manual data pull.
Why is my Instagram data not showing?
Why is my Instagram data not showing?
Instagram analytics require a Business or Creator account connected through the Facebook API. Personal Instagram accounts do not provide analytics access via the API. If your account is correctly connected but data is missing, try reconnecting the Instagram account in Social Planner settings.
How far back does historical data go?
How far back does historical data go?
The platform displays up to 90 days of historical post performance data for most platforms. Some platforms (such as TikTok and Pinterest) may provide a shorter history depending on their API policies. Date ranges beyond what the platform API supports will show no data for those periods.
Can I compare performance across two different date ranges?
Can I compare performance across two different date ranges?
The analytics dashboard shows one date range at a time. To compare periods, export the data for each date range separately and compare them in a spreadsheet.
Why does reach differ from impressions?
Why does reach differ from impressions?
Impressions count every time a post is displayed, including multiple views by the same person. Reach counts only the unique number of accounts that saw the post at least once. A single post can have 1,000 impressions but only 600 reach if some viewers saw it multiple times.