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RSS-to-email campaigns let you send automated email newsletters that pull content directly from an RSS feed. Every time the campaign runs, it checks the feed for new items and populates the email with the latest content — no manual writing or scheduling required. This is ideal for bloggers, publishers, and any business that publishes content on a regular cadence.

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How RSS email campaigns work

  1. You configure a campaign with an RSS Feed URL and a send schedule (daily, weekly, or monthly)
  2. At the scheduled time, the platform fetches the feed and populates the RSS blocks in your email with the latest content
  3. The email is delivered to your recipient list with dynamically generated content
  4. If no new feed items are found since the last send, the campaign does not send (optional behavior depending on your settings)

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Generating an RSS feed from your blog

If your website is built on the HoopAI platform’s blog feature, you can generate a feed URL for use in RSS campaigns:
1

Open your blog settings

Navigate to Sites > Blogs and select the blog you want to create a feed from.
2

Create the RSS feed

Look for the RSS Feed option in the blog settings. Configure:
  • Feed name
  • Number of posts to include
  • Content type (full content or summary)
3

Copy the feed URL

Copy the generated RSS URL. You will use this when setting up your email campaign.
If your blog is hosted on a platform like WordPress, Squarespace, or Ghost, the RSS feed URL is usually available at /feed or /rss on your domain (e.g., https://yourdomain.com/feed).

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Creating an RSS email campaign

1

Create a new campaign

Go to Marketing > Emails > Campaigns and click + New. Select a template or start from blank.
2

Add RSS blocks to your template

In the email builder, drag in an RSS Header block and one or more RSS Items blocks from the Add Elements panel. These blocks will dynamically populate with feed content at send time.
3

Configure the RSS Header block

The RSS Header block shows feed-level information. Choose between:
  • Basic mode — displays feed title and description automatically
  • Custom mode — editable layout with variables for title, description, URL, and date
4

Configure the RSS Items block

The RSS Items block displays individual feed entries. Choose between:
  • Basic mode — shows title (linked), summary, and a “Read more” link
  • Custom mode — includes author, publication date, full article content, and thumbnail image
5

Design the rest of your email

Add your header, logo, footer, and any static content sections above or below the RSS blocks. Static content stays the same every send; RSS blocks update automatically.
6

Send or Schedule — choose RSS Schedule

On the Send or Schedule screen, select RSS Schedule as the delivery method. Enter your RSS Feed URL and set the frequency (daily, weekly, or monthly) and delivery time.
7

Select your recipients

Choose a smart list, tag, or segment as your recipient audience. This remains the same for all future sends of this campaign.

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RSS block variables

The following merge tags are available inside RSS block templates and the email subject line:

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RSS Header variables

VariableOutput
{{rss_feed.title}}Feed channel title
{{rss_feed.description}}Feed channel description
{{rss_feed.url}}Feed channel link
{{rss_feed.date}}Last build date of the feed

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RSS Items variables

VariableOutput
{{rss_item.title}}Article headline
{{rss_item.content}}Article summary (HTML-escaped by default)
{{{rss_item.content}}}Article summary with HTML rendered (triple braces)
{{rss_item.url}}Link to the full article
{{rss_item.author}}Article author name
{{rss_item.date}}Publication date (MMM DD, YYYY)
{{rss_item.imageUrl}}URL of the article’s featured image
Use triple braces {{{rss_item.content}}} only when your feed outputs properly encoded HTML. Double braces {{rss_item.content}} are safer for feeds that may contain raw or inconsistent markup, as they prevent unescaped HTML from breaking the email layout.

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Sending schedule options

FrequencyUse case
DailyHigh-volume news sites, daily deal blogs
WeeklyWeekly roundups, blog summaries
MonthlyMonthly newsletters, content digests
You can also restrict sends to specific days of the week. For example, set a weekly send to go out only on Tuesday and Thursday.

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Subject line for RSS campaigns

Your campaign subject line can include RSS variables to make each send feel unique:
  • New post: {{rss_item.title}} — uses the first post’s title as the subject
  • {{rss_feed.title}} — {{rss_feed.date}} — uses the feed name and date
Test your subject line with the Send Test Email feature, which requires an RSS Feed URL to render the variables correctly. Static text in the subject appears without a feed URL, but variables require a live feed to preview.
Email campaign scheduling with RSS option

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Managing active RSS campaigns

Active RSS campaigns appear in the Campaigns list with the type designation RSS. From the three-dot menu you can:
  • Pause — temporarily stops future sends
  • Cancel — permanently stops the campaign
  • Update Email Content — edit the email template used by the RSS campaign without changing the feed URL or schedule

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Frequently asked questions

If no new items have been published since the last send, the campaign does not send. This prevents your audience from receiving duplicate content or empty emails. Check your feed publishing cadence to ensure it aligns with your email schedule.
Yes. Add any static elements (header image, introductory text, footer CTA, unsubscribe link) above and below the RSS blocks. Static content is the same in every send; only the RSS blocks update dynamically.
This happens when your RSS feed outputs HTML-encoded text and you are using double-brace syntax. Switch the RSS Items block to custom mode and use triple braces {{{rss_item.content}}} to render the HTML directly. Verify your feed source outputs clean HTML before doing this.
Yes. Use the Send Test Email feature and enter your RSS Feed URL in the provided field. The test email will pull in the latest feed items and render them in the email so you can verify the layout before the first scheduled send.
The number of items displayed depends on how many RSS Items blocks you add to the template. Add one block per article you want to show. For a weekly roundup with five articles, add five RSS Items blocks.
Yes. Any valid RSS or Atom feed works, including podcast feeds and YouTube channel feeds. Use the {{rss_item.imageUrl}} variable to pull in episode artwork or video thumbnails, and {{rss_item.url}} to link to the episode or video.
Last modified on March 6, 2026