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Brand boards are a central repository for your visual identity and communication style. Once configured, your colors, fonts, and logos appear automatically in email and funnel editors, and your brand voice guides every piece of AI-generated content across HoopAI.

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Creating a brand board

A brand board defines the design elements — colors, typography, and logos — that represent your brand across all marketing materials. Why you need a brand board
  • Brand consistency: Consolidates all visual elements so logos, colors, and fonts are applied uniformly across emails, websites, and social media.
  • Time efficiency: Eliminates the need to search for files or recall hex codes when creating new materials.
  • Simplified management: Provides a single place to locate and update logos, colors, and fonts.
1

Open Brand Boards

Go to the Marketing tab and select Brand Boards.
Brand Boards navigation

Brand Boards in the Marketing section

2

Start a new board

Click the New button, then choose a template or click Continue to start with a blank board.
Creating a brand board

Creating a new brand board

3

Name your board

Update the board name to accurately represent the brand identity it defines.
Naming a brand board

Naming the brand board

4

Add your logo

Click the edit icon in the logo section to select logos from your media library. You can upload up to two logos.
Add logo to brand board

Editing the logo

5

Add brand colors

Go to the Colors section and click Add to include your brand colors. You can add up to 10 colors. Click any color to edit or rename it.
Brand board colors

Adding brand colors

6

Set up fonts

Navigate to the Typography section and click Add to choose brand fonts. You can include up to five fonts using the dropdown menu.
Brand board typography

Configuring typography

7

Save the board

Click Save Board in the upper-right corner to preserve your changes.

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Editing a brand board

As your brand evolves, you can update the board to reflect new logos, colors, or fonts. Why you should edit your board
  • Logo updates: A redesigned logo needs to be updated in the board so it flows consistently to all platforms.
  • New colors or fonts: Any rebranding changes must be reflected in the board to maintain visual consistency.
  • Ongoing consistency: Even minor adjustments should be kept current to reinforce brand recognition.
1

Access Brand Boards

Go to Marketing > Brand Boards, or navigate to Settings > Brand Board.
Brand Boards list

Brand Boards list view

2

Open the board

Click the board’s title to open it in the editor.
Open brand board by title

Opening a board by clicking its title

3

Update the logo

Upload a new logo or adjust its positioning.
Edit logo

Updating the logo

To delete previous logos, do so directly within the media library.
4

Change colors

Update the color palette to reflect your new brand colors. Each board must have between 2 and 10 colors.
Edit colors

Editing colors

5

Modify fonts

Adjust the typography settings to add new fonts or alter existing ones. Each board must have between 1 and 5 fonts.
Edit typography

Editing typography

6

Save your changes

Click Save Board to apply updates across all relevant materials.
Save brand board

Saving changes

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Changing the default brand board

The default brand board determines which colors and fonts appear first in the color and font pickers across your email and funnel editors. The first board you create is automatically set as the default. When to change the default board
  • Updated guidelines: When brand colors, logos, or other key elements change significantly.
  • Special occasions: For seasonal campaigns, though creating a separate themed template is usually more practical.
1

Go to Brand Boards

Navigate to Marketing > Brand Boards. The current default is marked with a Default label.
Brand board with Default label

Default brand board label

2

Set a new default

Click the three-dot menu next to the board you want to designate, then choose Set as Default.
Set as Default menu option

Set as Default option in the actions menu

Alternatively, open the board in edit mode and click Set as Default in the upper-right corner.
3

Confirm the change

The Default label moves automatically to the newly selected board.
Default label updated

Updated Default label on the new board

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Using brand boards in emails

Brand boards give you quick, organized access to your brand’s fonts and colors within the email editor. Only the default brand board’s fonts and colors appear in the color and font pickers. Logos from all brand boards are accessible through the media library.
1

Open an email campaign or template

Go to Marketing > Email Marketing and select a campaign or template to edit.
Email campaign navigation

Navigating to an email campaign

2

Use the color picker

Edit a text block, adjust appearance settings, or modify button colors to open the color picker. Brand colors appear at the top of the palette, labeled with the names set in the brand board.
Brand colors in color picker

Brand colors in the email color picker

3

Use the font picker

Open the font picker — brand fonts appear at the top of the list for easy selection.
Brand fonts in font picker

Brand fonts at the top of the font picker

4

Access logos

Open the media library when inserting an image or logo. All logos from your brand boards are available there.
Logos in media library

Logos from all brand boards in the media library

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Global settings

Global Settings allow you to store and manage custom colors and fonts that sync automatically across all your site builders — funnels, websites, and forms — ensuring cohesion at scale.
1

Open Global Settings

Go to Marketing > Brand Boards, then click the Global Settings button.
Global Settings

Global Settings button in Brand Boards

You will see two tabs: Custom Fonts and Custom Colors. Custom Fonts is not yet available; this guide covers Custom Colors.
Custom Fonts tab

Custom Fonts and Custom Colors tabs

2

Add a custom color

Click Add, choose a color from the color picker, or enter its hex code. Use the Import button to bring in colors from existing custom values.
Add color picker

Adding a custom color

3

Choose your display

Use the icons on the right to toggle between tile view and list view.
Color display toggle

Display toggle icons

4

Manage colors

Use the three icons next to each color to copy, edit, or delete it.
Color action icons

Copy, edit, and delete icons for each color

Deleting a color removes it from all pickers. Designs that previously used this color may automatically update to reflect its removal, depending on how each builder manages color swatches.
Colors sync everywhere they are used. Editing a color updates all existing designs that reference it.
How Global Colors differ from Design Kit colors: Design Kit colors provide quick, local access within a specific project and do not sync automatically. Global Custom Colors are shared across all assets, ensuring consistency throughout your designs.

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Brand voice

Brand Voice lets you define and document your brand’s unique communication style and apply it automatically across all AI-generated content in HoopAI — from campaigns and emails to landing pages.

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Adding a brand voice from scratch

1

Navigate to Brand Voice

Go to Marketing > Brand Boards, then select the Brand Voice tab.
Brand Board navigation

Brand Voice tab in Brand Boards

2

Create a new voice

Click Add Brand Voice, then choose Start from Scratch.
Add Brand Voice

Add Brand Voice button

3

Name the voice

Assign a clear, identifiable name for easy reference.
Brand Voice name field

Naming the brand voice

4

Complete the form

Fill in each section of the form:
  • Business information: Key details about what your brand does.
  • Brand values: Core beliefs and principles that define your identity.
  • Tone and style: Guidelines for how to communicate with clarity, personality, and professionalism.
  • Intended CTAs: The actions you want your audience to take.
Brand Voice form

Brand Voice configuration form

5

Save the voice

Click Save to store your brand voice.
Save brand voice

Saving the brand voice

6

Set as default (optional)

If you have multiple voices, use the window or the three-dot menu next to each voice to set your preferred default.
Set default brand voice

Setting a default brand voice

Set default option

Set as default option in the menu

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Creating a brand voice from text or URL

Skip manual setup by letting AI generate a brand voice profile from your website or brand content. Key benefits
  • Faster setup: No need to build a voice from scratch.
  • Flexible and editable: The generated voice is fully customizable.
  • User-friendly: Requires only a single URL or block of text.
1

Open Brand Voice

Go to Marketing > Brand Boards > Brand Voice tab and click Add Brand Voice.
Brand Voice navigation

Brand Voice section

2

Select Text or URL option

Choose the Create with Text or URL option instead of starting from scratch.
Text or URL option

Text or URL option

3

Name the voice

Assign a name to identify this brand voice.
Name the voice

Naming the generated voice

4

Provide brand content

Choose your input method:
  • Brand text: Paste text from an “About Us” section, mission statement, product descriptions, or marketing copy.
  • Website URL: Enter your homepage or a representative page. The system extracts relevant messaging to understand your tone.
Brand text or URL input

Pasting brand text or entering a URL

5

Generate the voice

Click Continue. Your brand voice is automatically generated and ready for editing.
Continue button

Continue to generate the brand voice

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Changing the default brand voice

1

Go to Brand Voice

Navigate to Marketing > Brand Boards > Brand Voice tab.
Brand Voice tab

Brand Voice tab

2

Open the actions menu

Click the three-dot icon next to the voice you want to set as default.
Voice actions menu

Three-dot actions menu

3

Set as default

Click Set as Default to apply this voice immediately.
Set as Default

Set as Default option

4

Edit before setting as default (optional)

Click Edit to make changes first. The following fields are required:
  • Brand name
  • Tone of voice
  • Target audience
  • Customer pain points
Edit brand voice

Editing a brand voice

5

Save and confirm

Click Save Brand Voice to update the settings, then click Set as Default.
Save brand voice

Saving brand voice changes

Default brand voice

Default brand voice confirmed

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Frequently asked questions

No. Changes to brand board colors do not retroactively update existing emails or funnels. The updated colors will only appear in the color picker for future designs.
Each brand board supports up to 10 colors, up to 5 fonts, and up to 2 logos. You must have at least 2 colors and at least 1 font.
A folder named after the brand board is created in your media library for quick access. You can delete old logos directly within the media library.
No. For funnels, custom colors must be applied manually. Brand colors are available for quick access and will show updated values in the color picker for new designs only.
Yes. You can create and manage multiple brand voices within a single account to accommodate different campaigns, audiences, or clients.
Design Kit colors provide quick, local access within a specific project and do not sync automatically. Global Custom Colors are shared across all assets and sync everywhere they are used.
The color is removed from all pickers. Designs that previously used this color may automatically update to reflect its removal, depending on how each builder manages color swatches.
Last modified on March 4, 2026