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The Ad Manager lets you create, launch, and monitor Facebook and Google ad campaigns without leaving the HoopAI Platform. Ad performance data is tied directly to your CRM so you can see which campaigns are driving leads and revenue.

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Supported ad platforms

Facebook Ads

Create and manage Facebook and Instagram ad campaigns, ad sets, and individual ads

Google Ads

Launch Google Search, Display, and Performance Max campaigns and track conversions

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Facebook ad reporting

Navigate to Reporting > Facebook Ads Reporting to view:
  • Campaign performance (impressions, clicks, conversions, spend)
  • Ad set and ad-level breakdown
  • Cost per lead and cost per conversion
  • ROI compared to previous periods
Use the Submit Feedback button if you notice discrepancies between the platform dashboard and your Facebook Ads Manager account. Navigate to Reporting > Google Ads Reporting to view:
  • Impressions, clicks, and conversions
  • Average CPC and cost per conversion
  • Campaign, ad group, and keyword-level data
  • Date range comparison

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Key metrics

MetricDescription
Client spendTotal budget spent on ads in the selected period
Average CPCAverage cost per click
Cost per conversionAverage spend per conversion
Conversion ratePercentage of clicks that converted
Use the Columns selector to customize which metrics are shown in the campaign data table.

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Seamless ad creation from WhatsApp and Social Planner

Create ads directly from your WhatsApp Business account or Social Planner. When you have a high-performing organic post, promote it as an ad without rebuilding the creative. Navigate to Marketing > Social Planner, find a post, and click Promote to launch it as a Facebook or Instagram ad.
Connect your Facebook Pixel and Google Conversion tracking in Settings > Integrations > External Tracking to get the most accurate attribution data in your ad reports.
Last modified on March 4, 2026