What changed
| Requirement | Details | Deadline |
|---|---|---|
| SPF and DKIM authentication | All emails must pass SPF and DKIM checks | February 2024 |
| DMARC record | Your domain must have a DMARC DNS record (at minimum p=none) | February 2024 |
| One-click unsubscribe | Marketing emails must include a List-Unsubscribe header for one-click opt-out | June 2024 |
| Spam rate threshold | Keep reported spam rate below 0.3% (target under 0.1%) | February 2024 |
| Valid forward and reverse DNS | Sending IPs must have proper PTR records | February 2024 |
| TLS encryption | All email must be sent over TLS | February 2024 |
How to comply in HoopAI
1. Set up a dedicated sending domain
2. Add a DMARC record
If you do not already have one, add a DMARC TXT record to your DNS:3. Enable one-click unsubscribe
HoopAI automatically includes List-Unsubscribe headers on marketing emails sent through the email builder and campaigns. Verify by:- Sending a test email to a Gmail account
- Checking that the “Unsubscribe” link appears next to the sender name
- Confirming it works with a single click
4. Monitor your spam rate
Set up Google Postmaster Tools
Go to postmaster.google.com and verify your domain.
Check spam rate regularly
Your spam rate must stay below 0.3%. Target under 0.1% for best deliverability.
Compliance checklist
| Item | Status check |
|---|---|
| Dedicated sending domain configured | Settings → Email Services → green checkmarks |
| SPF record added | DNS TXT record includes HoopAI SPF |
| DKIM records added | DNS CNAME records match Settings values |
| DMARC record exists | DNS TXT record for _dmarc.yourdomain.com |
| One-click unsubscribe working | Test email shows unsubscribe link in Gmail |
| Spam rate under 0.3% | Google Postmaster Tools dashboard |
| Only sending to opted-in contacts | Contact import includes consent verification |
| Unsubscribe link in every marketing email | Email templates include footer unsubscribe |
What happens if you do not comply
- Gmail: Emails may be deferred, sent to spam, or blocked entirely. Gmail may return 550 errors
- Yahoo: Similar filtering — emails rejected or sent to spam
- Other providers: Microsoft and Apple are expected to adopt similar requirements
Frequently asked questions
Does this apply if I send fewer than 5,000 emails per day?
Does this apply if I send fewer than 5,000 emails per day?
SPF and DKIM are required for all senders regardless of volume. DMARC and one-click unsubscribe are technically required for senders exceeding 5,000/day, but all senders benefit from setting them up.
Does HoopAI handle one-click unsubscribe automatically?
Does HoopAI handle one-click unsubscribe automatically?
Yes. HoopAI includes the required List-Unsubscribe and List-Unsubscribe-Post headers on marketing emails. You do not need to configure this manually.
How do I check my spam rate?
How do I check my spam rate?
Use Google Postmaster Tools (free). It shows your domain’s spam rate, authentication pass rates, and reputation score with Gmail.
What if my DMARC policy breaks other email services?
What if my DMARC policy breaks other email services?
Start with
p=none which only monitors without blocking. Review DMARC reports to identify all legitimate senders before tightening the policy.