Create, send, schedule, A/B test, and track email campaigns from the HoopAI Platform.
The Campaigns section lets you create, customize, and track the performance of your email campaigns. Navigate to Marketing > Emails > Campaigns to get started.
Email Campaigns section — campaign list with status, open rates, and send dates
Immediately sends the campaign to all selected contacts or a smart list.
Schedule
Plans the campaign to be delivered at a specific date and time. Useful for timed promotions or announcements.
Batch schedule
Delivers the campaign in segmented batches at predetermined times. For example, with 1,000 contacts and a batch quantity of 100, the campaign sends in 10 batches of 100 emails each. This is ideal for managing server load and improving deliverability.Batch settings:
Start date and time
Batch quantity (number of emails per batch)
Repeat interval (days, hours, minutes)
Allowed send days (uncheck days you want to skip)
Optional start and end time windows
RSS schedule
Automatically delivers campaigns featuring dynamic content linked to an RSS feed — perfect for blog post announcements and product updates at scheduled intervals.
A/B testing lets you experiment with up to six variations of a campaign to determine which performs best. The winning variation is automatically sent to the remaining contacts.
Email campaign audience and schedule configuration — select contacts, set the send date, and configure delivery options
1
Enable A/B testing
Open a drafted campaign, go to the A/B Testing tab, and toggle the switch to enable.
2
Choose what to test
Subject line — tests which subject gets the highest open rate
Email content — tests different body content (CTAs, images, layout) to drive clicks or conversions
3
Set test duration
Choose how long the test runs before a winner is selected — from 30 minutes to 24 hours. Set this based on your audience’s typical response time.
4
Define variations and test size
Add up to 6 variations and specify what percentage of your list receives the test versions. The winner is sent to the remainder.
Test subject lines to improve open rates first, then optimize email content for clicks and conversions once you have a winning subject line.
Click tracking reveals which links recipients click and how many times, helping you understand engagement and optimize content.
Email campaign statistics — delivery rate, open rate, click rate, and engagement metrics
Enable for all campaigns:
Go to Marketing > Emails > Campaigns, click the gear icon
Navigate to Tracking and enable Click performance tracking
Click Save
Enable for an individual campaign:
Toggle click tracking on the Send or Schedule screen before sending.After sending, click the three dots next to a campaign and select Statistics, then switch to the Click Performance tab to see detailed click data.
You can set a custom reply-to address for each campaign so that replies go to the right person or team.When sending or scheduling, if the default sender email is not suitable, select “Set a custom reply-to address for this campaign” and enter the preferred address.Priority order for reply-to addresses:
Campaign-level custom reply-to address
Location Settings > Email Service > Reply & Forwarding address
Automatically send emails based on new content in an RSS feed. Ideal for blogs, news sites, or content-heavy businesses that want to automate their newsletter.
Resend to unopened contacts
After a campaign has sent, use the Resend to Unopened feature to follow up with contacts who did not open the first email — optionally with a different subject line.
Conversion metrics
Track which campaigns are driving actual purchases and revenue, not just clicks.
Automate tagging based on campaigns
Automatically tag contacts based on how they interact with your email campaigns (opened, clicked, etc.) for use in segmentation and workflows.
Build segments from campaigns
Create smart list segments directly from campaign engagement data to target follow-up campaigns more precisely.
Workflow campaigns
View and manage emails sent through active workflows from the Workflow Campaigns tab in the Campaigns section.
Product element
Embed products from your store directly into email campaigns to drive purchases.
Form element
Embed forms inside emails to capture information or survey contacts without requiring them to visit a separate page.
Loom video integration
Embed Loom videos in campaigns for personalized outreach and video-based content.
Mobile view hiding
Hide specific email elements for mobile viewers to optimize the mobile reading experience.
You can create up to six variations per A/B test. You choose the percentage of your list that receives the test versions; the winning variation is automatically sent to the remaining contacts.
What metrics determine the A/B test winner?
For subject line tests, the winner is determined by the highest open rate. For email content tests, the winner is determined by click rate or conversions, depending on your campaign goal.
Can I pause a campaign after it has started sending?
Yes. For scheduled, batch, and RSS campaigns, you can pause them from the campaign list by clicking the three-dot menu. Pausing temporarily stops sending; cancelling permanently stops the campaign.
What is batch scheduling and when should I use it?
Batch scheduling delivers your campaign in smaller groups over time, which reduces server load and improves deliverability for large lists. For example, 1,000 contacts could be split into 10 batches of 100 emails sent over several hours.
How do I resend a campaign to contacts who did not open it?
After a campaign has sent, click the three-dot menu next to it and look for the Resend to Unopened option. You can optionally use a different subject line for the resend.
Why does my From Email need verification?
Email address verification confirms you control the address and helps prevent spoofing. The platform sends a 6-digit OTP to the address; enter it in the verification prompt. Verified custom domains and location admin emails are exempt.
Can I segment who receives a campaign after it is scheduled?
Yes. When sending to a Smart List, you can choose to lock the recipients to contacts who match at scheduling time, or allow new contacts who join the list before the send date to be included automatically.
