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The Social Planner includes a comment management view that aggregates comments from your connected social accounts into one place. View, reply to, hide, or delete comments across Facebook, Instagram, LinkedIn, and other platforms without switching between apps.

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Viewing comments across platforms

Navigate to Marketing > Social Planner > Comments (or the comment icon in the Social Planner sidebar) to see a unified feed of all comments on your posts.
  • Filter by platform — view comments from a specific connected account
  • Filter by status — show all, unread, or flagged comments
  • Sort by date — most recent first or oldest first
  • Search — find specific comments by keyword

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Replying to comments

Click any comment to expand the thread and type your reply directly. Your reply is posted to the original platform immediately.
Respond to comments within 1-2 hours when possible. Quick responses boost engagement metrics and show your audience that you are active and attentive.

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Comment automation (auto-reply)

Set up automatic responses to comments using workflows:
1

Create a workflow

Go to Automation > Workflows and create a new workflow.
2

Add a social comment trigger

Select the Social Media Comment trigger and choose the platform and account.
3

Set conditions

Define conditions for when the auto-reply should fire:
  • Comment contains specific keywords (e.g., “price”, “how much”, “link”)
  • Comment is on a specific post
  • First-time commenter
4

Add reply action

Add a Reply to Comment action with your automated response text. You can also add a Send DM action to follow up privately.
Common auto-reply use cases:
  • “Thanks for your interest! Check your DMs for more details.”
  • Responding to FAQ-type comments automatically
  • Capturing leads by sending a DM with a link to a form

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Hiding and deleting comments

For comments that are spam, offensive, or off-topic:
  • Hide — the comment is hidden from public view but not deleted. The commenter can still see it, but other users cannot.
  • Delete — permanently removes the comment. Use sparingly — deleting legitimate negative feedback can backfire.
Access these options from the three-dot menu next to each comment.
Comment moderation actions (hide, delete) are subject to each platform’s API capabilities. Some platforms may not support certain moderation actions through third-party tools.

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Notification settings

Configure how you are notified about new comments:
  • In-app notifications — badge count in the Social Planner sidebar
  • Email notifications — receive an email when new comments arrive
  • Push notifications — mobile app alerts for new comments
Adjust notification preferences in Social Planner > Settings > Notifications.

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Frequently asked questions

Instagram Story replies are managed through the Conversations inbox rather than the Social Planner comment management view. Look for Story reply messages in your conversation threads.
Auto-reply via workflows is available for platforms that support comment replies through their API. Facebook and Instagram have the broadest support. Check workflow trigger availability for other platforms.
Bulk moderation depends on the platform’s API. For platforms that support it, you can select multiple comments and apply hide or delete actions at once from the comment management view.
Last modified on March 6, 2026