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LinkedIn Ads let you reach professionals based on job title, industry, company size, seniority, and skills. The HoopAI Ad Manager integrates with LinkedIn Campaign Manager so you can create, manage, and track LinkedIn campaigns alongside your Meta and Google ads.

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Connecting LinkedIn

1

Open Ad Manager settings

Go to Marketing > Ad Manager and click Settings.
2

Connect LinkedIn

Click Connect LinkedIn and authorize the platform to access your LinkedIn Ad Account.
3

Select your ad account

Choose the LinkedIn Ad Account you want to manage. You need admin access to the ad account.

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Creating a LinkedIn ad campaign

1

Start a new campaign

Click Create Campaign and select LinkedIn Ad Campaign.
2

Set the objective

Choose your campaign objective:
  • Lead generation — capture leads with LinkedIn Lead Gen Forms
  • Website visits — drive traffic to your website
  • Brand awareness — maximize impressions
  • Engagement — increase interactions with your content
3

Configure audience targeting

Target by:
  • Job title — specific titles or title functions
  • Industry — the company’s industry
  • Company size — employee count ranges
  • Seniority — entry level through C-suite
  • Skills — self-reported skills on LinkedIn profiles
  • Geography — country, region, or city
  • Company name — target employees of specific companies
4

Set budget and schedule

  • Daily budget — maximum daily spend
  • Total budget — maximum overall campaign spend
  • Schedule — start and end dates
  • Bid strategy — automated or manual bidding
5

Create your ad

Upload creative assets (images or video), write ad copy (headline, description, intro text), and set the call-to-action button.
6

Attach a lead form (optional)

For lead generation campaigns, create or select a LinkedIn Lead Gen Form. Forms pre-fill with the user’s LinkedIn profile data for high conversion rates.
7

Review and publish

Review all settings and click Publish. LinkedIn typically reviews ads within 24-48 hours.

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LinkedIn Lead Gen Forms

Lead Gen Forms are pre-filled forms that appear within the LinkedIn app. Users can submit their information with a single tap because LinkedIn auto-fills fields from their profile. Available fields:
  • First name, last name, email
  • Job title, company, company size
  • Phone number
  • Custom questions
Leads captured through LinkedIn Lead Gen Forms sync automatically into your HoopAI CRM as new contacts.

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Audience targeting best practices

Begin with a broader audience (50,000-100,000) and narrow based on performance data. LinkedIn’s algorithm needs sufficient audience size to optimize delivery.
Combine job title + industry + seniority for precision. For example: “Marketing Director” + “Technology” + “Director level” reaches the right decision-makers.
Use exclusion targeting to remove job titles, industries, or companies that are not relevant. This reduces wasted spend.
Upload your CRM contact list to create matched audiences on LinkedIn. Use these for retargeting or to build lookalike audiences.

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Statistics

LinkedIn campaign performance is available in Marketing > Ad Manager > Statistics. Select LinkedIn from the channel selector to view:
  • Impressions, clicks, and CTR
  • Cost per click (CPC) and cost per lead (CPL)
  • Lead form submissions
  • Total spend
  • Campaign-level breakdown

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Budgeting

LinkedIn CPC tends to be higher than other platforms ($5-12 per click is typical). Focus on quality targeting to ensure each click reaches a high-value prospect. Lead Gen Forms often deliver lower CPL than website traffic campaigns because of the reduced friction.
Last modified on March 6, 2026