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The HoopAI Platform Social Planner connects to all major social media platforms. This page covers platform-specific setup and features. For the full Social Planner overview, see Social planner.

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Connecting social accounts

Navigate to Marketing > Social Planner and select Connect Account to add a new social account. Each platform has its own authentication flow.

Facebook pages

Connect a Facebook Page to schedule posts, Reels, and Stories. Requires admin access to the Page.

Facebook groups

Connect a Facebook Group to post directly to group members. Requires admin or moderator access.

Instagram

Connect via Facebook (recommended) or direct Instagram integration. Must be a Business or Creator account linked to a Facebook Page.

LinkedIn

Connect personal profiles or company pages. Supports standard posts and LinkedIn Carousel (PDF as images).

TikTok

Connect your TikTok account to schedule video posts directly from the Social Planner.

YouTube

Connect your YouTube channel to schedule video uploads and shorts.

Pinterest

Connect one or multiple Pinterest accounts to schedule pins.

Google My Business

Connect your GBP to schedule posts, offers, and events that appear on Google Search and Maps.

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Instagram setup

Instagram requires your account to be a Business or Creator account connected to a Facebook Page.
1

Upgrade your Instagram account

In the Instagram app, go to Settings > Account > Switch to Professional Account and choose Business or Creator.
2

Link to a Facebook Page

In Instagram settings, connect your account to a Facebook Page you manage.
3

Connect in the HoopAI Platform

In the Social Planner, choose Facebook-linked Instagram for the most reliable connection, or Direct Instagram if you prefer not to use the Facebook flow.

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Instagram content types

TypeNotes
Feed postsImages and videos up to 60 seconds
ReelsVideos up to 15 minutes, 9:16 aspect ratio
StoriesVia push notification on mobile

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Facebook troubleshooting

Common causes: expired access token (reconnect the account), unsupported media format, or a policy violation. Check the error message in the Social Planner for details.
Some Facebook features (including certain ad capabilities) require domain verification. Go to Facebook Business Manager > Brand Safety > Domains and follow the verification steps.

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LinkedIn tips

  • LinkedIn Carousel posts — upload a PDF to create a swipeable carousel post. The platform converts PDF pages to images automatically.
  • Link preview cache — if LinkedIn shows an outdated preview for a shared link, use the LinkedIn Post Inspector tool to refresh the cache.
  • Character limits — LinkedIn posts have a 3,000-character limit for personal profiles and 700 characters for company pages.

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Social listening

Use Social Listening in the Social Planner to monitor brand mentions, competitor names, and keywords across social platforms. Set up listening topics and receive alerts when your keywords are mentioned.
Social listening availability and supported platforms may vary. Check the Social Planner for the latest supported sources.

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Social media insights

Navigate to Marketing > Social Planner > Insights to view:
  • Follower growth over time
  • Post reach and impressions
  • Engagement rate per post
  • Best-performing content

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Comment management

Reply to Instagram comments directly from the Social Planner’s comment management section, without switching between apps.

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Account groups

Create groups of social media accounts to quickly select multiple accounts when creating a post. For example, group all your client accounts or all accounts for a specific brand.
Last modified on March 4, 2026