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The GBP Optimization feature helps you manage your Google Business Profile (GBP) directly from the HoopAI Platform. It provides tools to update profile details, monitor reviews, preview changes in real time, and track your overall profile health score.

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Accessing GBP optimization

Navigate to Reputation > GBP Optimization, then select your business location from the dropdown menu. Your current GBP score displays at the top, allowing you to track improvements over time.

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Profile management

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Overview section

The overview section lets you:
  • Update your business name and description
  • Add product images, a company logo, and other relevant visuals
  • Modify phone numbers
  • Add WhatsApp or text message contact options
  • Specify business categories and services
  • Include special attributes (veteran-owned, pet-friendly, wheelchair accessible, etc.)
  • Set your company address, opening date, and operating hours
If both the WhatsApp and Text Message fields are filled, Text Message will take priority as the contact method shown on your GBP listing.

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Social profiles

Enhance your credibility by adding relevant social media links (Facebook, Instagram, LinkedIn, and more). Click Save after adding links to retain the changes.

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Reviews management

View all your GBP reviews in one location, monitor customer sentiment, and respond promptly to feedback — without leaving the platform.

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Scheduled posts

View upcoming scheduled GBP posts or jump directly to the Social Planner to schedule new content. Published posts appear under Preview > Updates, where you can edit, reschedule, or delete upcoming content.

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Live preview tool

As you make updates, the Live Preview panel displays how your listing will appear to customers on Google Search and Google Maps. Use this to verify that everything looks correct before saving.

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Profile completeness tracking

Review your Profile Score to see how complete your GBP is. Follow the alerts highlighting areas that need attention for step-by-step improvement guidance.
A complete Google Business Profile increases your chances of appearing in the local “3-pack” search results and drives more calls, direction requests, and website visits.
Last modified on March 4, 2026