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Standard feed posts
A standard feed post is a single piece of content — text, one or more images, or a video — that appears in the main feed of followers on that platform. This is the baseline post type available on every supported platform. Supported on: Facebook, Instagram, LinkedIn, Pinterest, Google My Business, X (Twitter), Threads, Bluesky What you can include:- Text caption (length limits vary by platform)
- Up to 10 images in a single post
- One video per post (format and duration limits vary by platform — see the specs table below)
- A link preview (OG meta URL)
- Hashtags and mentions
Reels
Reels are short-form vertical videos designed to reach new audiences beyond your existing followers. They appear in the Reels feed as well as the main feed. Supported on: Facebook Reels, Instagram Reels Key specs:| Setting | Facebook Reels | Instagram Reels |
|---|---|---|
| Aspect ratio | 9:16 (vertical) | 9:16 (vertical) |
| Recommended size | 1080×1920px | 1080×1920px |
| Duration | 3 seconds – 15 minutes | 3 seconds – 15 minutes |
| Max file size | Up to 1 GB | Up to 1 GB |
| File format | MP4, MOV | MP4, MOV |
Instagram Reels can include a cover thumbnail. Upload a 1080×1080px or 1080×1920px image as the cover to control how the Reel appears in your profile grid.
Stories
Stories are ephemeral full-screen content that disappears after 24 hours on most platforms. They are ideal for time-sensitive content, behind-the-scenes moments, or quick announcements. Supported on: Facebook Stories, Instagram Stories Key specs:| Setting | Value |
|---|---|
| Aspect ratio | 9:16 (vertical) |
| Recommended size | 1080×1920px |
| Max image file size | 8 MB |
| Max video duration | 60 seconds per clip |
| File format | JPG, PNG (images); MP4, MOV (video) |
YouTube Shorts and long-form videos
YouTube supports two video types through the Social Planner. YouTube Shorts: Vertical videos up to 60 seconds that appear in the Shorts feed. Use the 9:16 aspect ratio and select Short as the post type when scheduling. Long-form uploads: Standard horizontal videos uploaded to your YouTube channel. Set the video title, description, privacy setting (Public, Unlisted, or Private), and category during scheduling.| Setting | Shorts | Long-form |
|---|---|---|
| Aspect ratio | 9:16 | 16:9 (standard) |
| Max duration | 60 seconds | No limit (file size limits apply) |
| Privacy options | Public, Unlisted, Private | Public, Unlisted, Private |
LinkedIn carousels
LinkedIn supports PDF-based carousel posts, where each page of a PDF becomes a swipeable slide. This format performs well for educational content, step-by-step guides, listicles, and case studies. To schedule a LinkedIn carousel:- Select LinkedIn as your platform
- Choose Document as the post type
- Upload a PDF file (each page becomes one carousel slide)
- Write your caption and schedule
Pinterest Pins
Pinterest Pins can include a single image or video along with a title, description, and destination URL. When scheduling a Pinterest post, select the target board from the board dropdown (boards must already exist on your Pinterest account). Standard Pin specs: 1000×1500px (2:3 ratio), up to 32 MB for images. Video Pin specs: 1:1, 2:3, or 9:16 aspect ratio, up to 2 GB, MP4 or MOV.Google My Business posts
GBP posts appear directly on your Google Business Profile in Search and Maps. The Social Planner supports three GBP post types:Update posts
Update posts
General announcements, news, or information about your business. Include text (up to 1,500 characters) and an optional image. Updates expire after 7 days on Google.
Offer posts
Offer posts
Promote a sale or special offer. Include a title, start and end date, coupon code, link, and terms and conditions. Offer posts expire when the end date passes.
Event posts
Event posts
Promote an upcoming event. Include the event name, start and end date, and an optional description and link.
Media specifications quick reference
| Platform | Feed image | Feed video | Reel / Short / Story |
|---|---|---|---|
| 1200×630px | Up to 4 GB, MP4 | 1080×1920px, up to 1 GB | |
| 1080×1080px or 1080×1350px | Up to 650 MB, MP4 | 1080×1920px, up to 1 GB | |
| 1200×627px | Up to 5 GB, MP4 | N/A | |
| TikTok | N/A | 1080×1920px, up to 287.6 MB | N/A |
| YouTube | N/A | Any standard format | 1080×1920px, 60s max for Shorts |
| 1000×1500px | Up to 2 GB, MP4 | N/A | |
| GBP | 720×540px minimum | Up to 75 MB, MP4 | N/A |
Platform-imposed limits change periodically. The Social Planner will display a warning if your uploaded media does not meet the current requirements for a selected platform. Always check the warning panel before scheduling.
Frequently asked questions
Can I post the same content to multiple platforms at once?
Can I post the same content to multiple platforms at once?
Yes. Select multiple accounts in the account selector when creating a post. The content and media are sent to all selected platforms simultaneously. Use the per-platform preview panel to check how the post will look on each platform before publishing, and make any platform-specific adjustments.
What is the difference between a Reel and a standard video post?
What is the difference between a Reel and a standard video post?
A standard video post appears in the main feed and is shown primarily to existing followers. A Reel is distributed more broadly — it can appear in the Reels tab and be shown to users who do not yet follow your account, making it more effective for reaching new audiences. Reels must be vertical (9:16) and have platform-imposed duration limits.
How do I create a carousel on Instagram?
How do I create a carousel on Instagram?
Attach multiple images when creating an Instagram post. When more than one image is added, Instagram automatically publishes it as a carousel (swipeable multi-image post). You can include up to 10 images or a mix of images and videos in a single carousel.
Can I post a video Reel to both Facebook and Instagram at the same time?
Can I post a video Reel to both Facebook and Instagram at the same time?
Yes. Select both Facebook and Instagram in the account selector and choose the Reel post type. The same vertical video will be scheduled as a Reel on both platforms. Check the preview panel for each platform to confirm the content looks correct before scheduling.
Why did my Story fail to publish?
Why did my Story fail to publish?
Stories may require confirmation via the HoopAI mobile app depending on your account type and the platform’s API restrictions. Ensure the mobile app is installed, push notifications are enabled, and your Instagram account is a Business or Creator account connected via the Facebook API.