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The Social Planner supports connections to all major social media platforms. Connect your accounts once, then create and schedule content across all of them from a single calendar. Navigate to Marketing > Social Planner to get started.

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First-time setup

When you open the Social Planner without any connected accounts, a setup wizard displays icons for each supported platform. Click any icon to begin connecting that platform. If you already have accounts connected, click + Socials to add more platforms.
Access to the Social Planner and the ability to connect social accounts depends on your user permissions. Contact your account administrator if the option is not visible.

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Facebook

Connect Facebook Business Pages to schedule posts, Reels, Stories, and updates. Requirements:
  • A personal Facebook profile with admin rights to the Business Page you want to connect
  • You cannot connect personal profiles — only Business Pages and Groups
1

Open the Facebook connection

In the Social Planner, click + Socials and select Facebook.
2

Log in to Facebook

Log in to your personal Facebook account and grant the required permissions. This account must have admin rights to the Business Page.
3

Select your Business Page

Choose the Facebook Business Page(s) you want to connect by clicking Add. Pages from different personal profiles can all be added to the same Social Planner.
Facebook Business Page connection
You can connect pages from multiple different personal Facebook profiles — useful for businesses managing multiple brands or locations.

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Instagram

Connect Instagram Business or Creator accounts to schedule feed posts, Reels, and Stories. Requirements:
  • Your Instagram account must be a Business or Creator account (not a personal account)
  • For the Facebook-linked method, your Instagram account must be connected to a Facebook Page
Converting to a Business account:
  1. Open your Instagram app settings
  2. Switch from a personal account to a Business account
  3. Connect your Instagram Business account to your Facebook account
1

Open the Instagram connection

In the Social Planner, click + Socials and select Instagram Account.
2

Choose a connection method

Select either Instagram with Facebook (recommended) or Direct Instagram Integration.
3

Authenticate

  • Via Facebook: Log in with the Facebook account linked to your Instagram Business account and grant permissions
  • Direct: Enter your Instagram credentials and allow the required permissions
4

Select your Instagram profile

Click Add next to the Instagram profile(s) you want to connect.
Instagram connection
If your Instagram Business Profile shows as unverified, it means the account is not yet connected to a Facebook Page — a requirement from Facebook for posting. Complete that connection in the Instagram app first.

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LinkedIn

Connect your personal LinkedIn profile or a LinkedIn Company Page to schedule professional content. Requirements:
  • For Company Pages: your LinkedIn account must be a super admin of the page
1

Open the LinkedIn connection

In the Social Planner, click + Socials and select LinkedIn Personal or LinkedIn Business Account.
2

Authorize access

You will be prompted to allow the platform to connect to your LinkedIn account. Click the blue Allow button to grant permission.
3

Select your account

Choose the LinkedIn profile or Company Page to connect and confirm.
LinkedIn connection

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TikTok

Connect a TikTok Personal or Business account to schedule video content directly from the Social Planner. Account types:
  • Personal account — for individual creators sharing entertainment and personal expression
  • Business account — for brands and businesses promoting products, services, or professional content
1

Open the TikTok connection

In the Social Planner, click + Socials and select TikTok Personal or TikTok Business Account.
2

Log in to TikTok

You will be redirected to TikTok’s authentication page. Log in and grant the required permissions.
3

Confirm connection

Once authenticated, your TikTok account will be available in the Social Planner account selector.
TikTok connection

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Twitter / X

Connect your Twitter / X account to schedule text posts and media content directly from the Social Planner. Requirements:
  • A Twitter / X account (personal or professional)
  • You must authorize the HoopAI Platform to post on your behalf during the OAuth flow
1

Open the Twitter / X connection

In the Social Planner, click + Socials and select Twitter / X.
2

Authorize via Twitter / X

You will be redirected to the Twitter / X authorization page. Log in and click Authorize app to grant posting permissions.
3

Confirm connection

Once authorized, your Twitter / X account will appear in the Social Planner account selector and is ready for scheduling.

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Twitter / X publishing specifications

CategoryDetails
Text limit280 characters (standard accounts); up to 25,000 characters for X Premium subscribers
ImagesUp to 4 images per post (JPEG, PNG, GIF, WEBP)
Max image size5 MB per image
Video1 video per post (MP4 or MOV)
Max video size512 MB
Max video durationUp to 2 minutes 20 seconds
Video resolutionMinimum 32x32, maximum 1920x1200 or 1200x1900
Posting notes:
  • Mentions: Use the @username format
  • Hashtags: Use standard #hashtag format
  • Threads: Posting as a thread (chained tweets) is not currently supported — each scheduled post publishes as a standalone tweet
  • Quote tweets: Not supported via Social Planner scheduling

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Bluesky

Connect your Bluesky account using an app password for secure authentication. Bluesky is a decentralized social network supporting text, images, and video. You will need:
  • Your Bluesky username (e.g., username.bsky.social)
  • An app password generated from your Bluesky account settings

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Generate an app password

1

Open Bluesky Settings

Log in to Bluesky and go to Settings > Privacy & Security > App Passwords.
2

Create an app password

Click + Add App Password, give it a name, and click Next.
3

Copy the password immediately

Copy the app password now — it is only shown once. If you miss it, delete it and generate a new one.
Bluesky app password

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Connect Bluesky to Social Planner

1

Open the Bluesky connection

In the Social Planner, click + Socials and select Connect Bluesky.
2

Enter your credentials

Enter your Bluesky username (without the @ symbol, e.g., username.bsky.social) and paste your app password.
3

Connect

Click Connect, then click Add next to your profile to complete the integration.
Bluesky connection

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Bluesky publishing specifications

CategoryImagesVideo
File typesJPEG, PNGMP4, MOV
Max file size1 MB50 MB
Max uploads per postUp to 4 images1 video (cannot mix with images)
Aspect ratio—16:9 or 1:1
Duration—Up to 3 minutes
Frame rate—30–60 FPS
Codecs—H.264 video, AAC audio
Posting notes:
  • Mentions: Use the full handle (e.g., @name.bsky.social) — type carefully or paste
  • Hashtags: Use standard #hashtag format; letters, numbers, and underscores are allowed
  • Custom thumbnails: Not supported

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Threads

Connect Threads (Meta’s text-focused platform) using your Instagram credentials, since Threads authentication is managed via Instagram. Requirements:
  • Your Threads account must be linked to your Instagram profile
  • Your Threads account must be public (private accounts cannot post via Social Planner)
1

Open the Threads connection

In the Social Planner, click + Socials and select Connect Threads.
2

Log in with Instagram

Authenticate using your Instagram credentials and authorize access.
3

Add your Threads profile

Click Add next to the Threads profile you want to connect.
Threads connection

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Threads publishing specifications

CategoryImagesVideo
File typesJPEG, PNGMP4, MOV
Max file size8 MB per image1 GB per video
Max uploadsUp to 20 imagesUp to 20 videos (can mix with images)
ResolutionMin 320px, Max 1440pxValid width up to 1920px
Aspect ratio0.01:1 to 10:10.01:1 to 10:1
Duration—Up to 5 minutes
Frame rate—23–60 FPS
Codecs—H.264 or HEVC video, AAC audio
Yes. Only public Threads accounts are eligible for publishing through Social Planner.
No. Location tagging is currently not supported by the Threads API.
Not at this time. Statistics and comment moderation for Threads are not yet supported in Social Planner.
Editing and deletion support for Threads posts is limited. Check the Social Planner for current options after connecting.

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Google My Business

Connect your Google My Business (GBP) locations to schedule business updates, offers, and events that appear directly in Google Search and Maps.
1

Open the GMB connection

In the Social Planner, click + Socials and select the Google My Business option.
2

Sign in with Google

Choose the Gmail account associated with your GMB locations and grant the required permissions by clicking Allow.
3

Select your GMB locations

Choose the GMB locations you want to add to the Social Planner and click Add next to each.
4

Verify connection

After setup, click the gear icon to open Settings. Your connected GMB locations will appear in the Social Accounts list.
GMB connection
If a GMB location shows the message “This location belongs to a chain. The Local Post API is disabled for this location,” that location cannot be connected due to a Google restriction on chain locations. If the location is already added, you will see a message indicating it is already connected.

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Full GMB integration

For complete GMB management (beyond social posting), also connect via Integrations:
  1. Go to Settings > Integrations and click Connect next to Google My Business
  2. In the pop-up, check the box next to your desired locations
  3. Click Connect
This provides access to review management and GBP optimization features alongside social posting.

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Managing connected accounts

After connecting platforms, manage all accounts from the Social Planner settings:
  1. Click the gear icon in the Social Planner
  2. The Settings page lists all connected social accounts
  3. From here you can reconnect expired accounts, remove accounts, or add new ones
Social account tokens expire periodically. Enable email notifications in Social Planner settings to be alerted when a reconnection is needed before scheduled posts fail.

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Frequently asked questions

Yes. You can connect Facebook Business Pages from multiple personal Facebook profiles in the same Social Planner. This is useful for businesses managing multiple brands or locations from one account.
An unverified Instagram Business Profile means the account is not yet connected to a Facebook Page — a requirement from Meta for third-party publishing. Complete the Instagram-to-Facebook Page connection in the Instagram app first, then reconnect in the Social Planner.
For social posting through the Social Planner, a personal or business TikTok account works. For TikTok Ads in the Ad Manager, you need a TikTok for Business account created at business.tiktok.com.
Log in to Bluesky, go to Settings > Privacy & Security > App Passwords, click Add App Password, give it a name, and copy the password immediately — it is only shown once. Use this app password (not your Bluesky login password) when connecting in the Social Planner.
No. Only public Threads accounts are supported for publishing through the Social Planner. Private Threads accounts do not support third-party API posting.
Chain locations (locations that belong to a larger chain) have the Google Local Post API disabled by Google. This is a Google restriction and cannot be bypassed. Individual business locations that are not part of a chain can be connected normally.
Click the gear icon in the Social Planner to open Settings. Find the expired account in the Social Accounts list and click Reconnect. You will be prompted to re-authenticate with the platform. Once reconnected, all scheduled posts for that account will resume.
No. Posting as a thread (chained tweets) is not currently supported. Each scheduled post publishes as a standalone tweet. Quote tweets are also not supported via the Social Planner.
Last modified on March 22, 2026