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Countdown timers create a sense of urgency by displaying a visual countdown to a specific deadline, motivating users to act before time runs out. They can boost conversion rates by up to 27% and are used in retail promotions, event reminders, subscription expirations, and limited-time offers. Navigate to Marketing > Countdown Timers to get started.

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Timer types

Fixed timer

Counts down to a set date and time. Ideal for holiday sales, product launches, or one-time events.

Recurring timer

Resets after reaching zero. Perfect for ongoing promotions, weekly classes, or regular events.

Dynamic timer

Personalizes the countdown for each contact based on when they received or opened an email. Creates a unique, time-sensitive experience per recipient.

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Creating a timer

1

Start a new timer

Click the + New button in the Countdown Timers section.
2

Select a design template

Choose a visual template that matches your branding, then click Continue with this template.
3

Name your timer

Give your timer a descriptive name at the top for easy identification.
4

Choose the timer type

Select Fixed, Recurring, or Dynamic based on your campaign needs.
5

Configure the General settings

Set the timer duration, end date/time, timezone, and active/expired redirect links (see sections below).
6

Customize styling

Go to the Styling tab to adjust colors, fonts, labels, corner radius, padding, and expiration image.
7

Save and copy the code

Click Save to finalize. Use Copy Code to embed the timer in emails, funnels, websites, or external sites.

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Timer configuration

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Fixed timer

Set the exact end date and time for the countdown. Add the active link (where users go while the timer is running) and the expired link (where users go after the timer ends). Use cases: Flash sales, holiday promotions, product launches, event countdowns.

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Recurring timer

Define:
  • Start date — when the first cycle begins
  • Number of loops — how many times the timer cycles before stopping
  • Countdown duration — how long each cycle counts down
  • Wait time — optional rest period between cycles (e.g., 15 days between offers)
  • Hide option — automatically hide the timer in funnels during the wait period
Use cases: Weekly webinars, monthly promotions, recurring subscription reminders.

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Dynamic timer

Dynamic timers start counting down based on each contact’s individual interaction with your email. Configuration:
  • Timer duration — minimum countdown length (e.g., 2 hours)
  • End time — optional fixed end time (e.g., “No later than midnight”) — creates a deadline that applies even if the contact opens the email late
  • Email trigger — choose to start when the email is sent or opened
Example — Black Friday offer:
  • Contact A opens at 6 PM → timer ends at 11 PM (5 hours)
  • Contact B opens at 10 PM → timer ends at 11 PM the next day (minimum 2 hours respected)
A dynamic timer can only be used once per contact. Clone the timer before using it in multiple campaigns.
Redirect links automatically direct users to the correct page based on the timer status:
LinkWhen usedExample destination
Active linkWhile the timer is runningOffer or checkout page
Expired linkAfter the timer ends”Offer expired” or waitlist page
Add both active and expired links before saving to ensure the dynamic redirect links function correctly.
To retrieve a timer’s redirect link, go to the timer editor and click Copy Redirection Link from the action menu, or access it from the Email Builder’s Settings tab.

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Styling options

Choose which time units to display (seconds, minutes, hours, days) and edit the label text for each.
Set the font family, size, weight, and color for the timer digits and labels.
Adjust the roundness of the timer’s background container.
Set background, digit, label, and separator colors using the color picker or hex codes.
Upload a static image to replace the timer in emails after it expires — useful for displaying an “Offer Ended” graphic.
Fine-tune spacing around the timer element for placement in emails and funnels.
Apple Mail on iOS 15+ caches GIFs, causing timers to display the time from when the email was first opened — not subsequent opens. Enable the Hide for Apple Mail option to prevent showing an incorrect countdown to Apple Mail users.

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Using timers in emails

1

Create your timer

Build and save your countdown timer in Marketing > Countdown Timers.
2

Open your email template or campaign

Go to Marketing > Emails > Templates or Campaigns and open or create your email.
3

Add the timer element

Drag and drop the Countdown Timer element into the email layout. Select your timer from the list.
4

Adjust placement and styling

Fine-tune alignment, background color, and padding within the email builder.
5

Add a CTA button with the redirect link

Copy the timer’s redirect link and add it to any button or link in the email to direct users to the offer page.
6

Save

Click Save Template to preserve your changes.
Countdown timers in emails work as animated GIFs. They update each time the email is opened and display the remaining time accurately — except in Apple Mail (see Apple Mail handling above).

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Using timers in funnels and websites

1

Open your funnel or website

Go to Sites and select the funnel or website where you want to add the timer.
2

Open the page editor

Navigate to the specific funnel step or website page to edit.
3

Add the countdown timer element

Drag the Countdown Timer element from the elements panel and drop it into the page.
4

Configure and preview

The timer settings panel will appear. To edit, click Edit Timer. Preview the timer using the eye icon in the upper right.
5

Publish

Publish the page to make the timer visible on the live site.
Changes made to a timer automatically update in all funnels and pages containing that timer element.

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Syncing timers across emails and funnels

For a consistent and authentic experience, use the same countdown timer in both your email and the landing page it links to. Steps to sync:
  1. Create redirect pages in your funnel (an active offer page and an expired page)
  2. Build your timer with both active and expired links pointing to those pages
  3. Add the timer to your email template and to your funnel’s offer page
  4. Add a CTA button in the email using the timer’s redirect link
This ensures recipients see the same countdown wherever they interact with your offer.

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Editing a timer

Click the pencil icon next to any timer to edit:
  • Timer type (fixed or recurring)
  • End date, time, and timezone
  • Active and expired redirect links
  • Styling (colors, fonts, labels, expiration image)
  • Timer name
You can only edit a timer before the email campaign using it has been sent. After sending, the only available action is to archive the timer.
Last modified on March 4, 2026