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The Listings feature helps you maintain accurate and consistent business information across major online directories. Keeping your listings up to date improves local SEO and ensures customers can always find you. Navigate to Reputation > Listings to access these tools.

Listings overview

The Listings Overview evaluates how your business performs across major platforms and provides a centralized snapshot of your online visibility.
Listings Overview
Click Create Entity in the upper-right to manage listings across multiple business locations. After adding entities, the dashboard displays:
  • Total number of entities and their assigned categories
  • Associated publishers
  • Number of social media platforms where your listings have been identified

Online presence widget

Spotlights social media platforms that have not been fully configured for your entities, making it easy to identify gaps and link those platforms directly.
Online Presence

Incomplete business data widget

Shows how many entities are missing essential social media information. Completing these details ensures potential customers can easily discover and connect with your business.

Suggestions widget

Review and apply recommended changes to enhance your business listings. These suggestions are based on updates submitted by publishers to keep your information accurate and up to date.
Suggestions

To-do list

Provides a concise summary of key actionable insights with brief explanations of their importance, helping you prioritize tasks that enhance your online presence.
To-Do List

Managing business information

Business logos and photos can be uploaded, managed, and edited directly within the platform.
1

Navigate to your entity

Go to Reputation > Listings and select the correct business entity.
2

Access Edit Listing Information

Navigate to the Edit Listing Information section.
Listing Info Edit
3

Select Media

Click Media to upload new images or edit existing ones. Supported formats: PNG, JPEG, WEBP, and static GIFs (max 5MB).
Media Upload
4

Edit images

Use the built-in tools for cropping, mirroring, rotating, and adjusting aspect ratios.
Image Editor
5

Save changes

Click Save to apply your changes.
Business logos must maintain a consistent 1:1 aspect ratio to ensure uniformity across the platform.

Add service areas and hide address

1

Open Edit Listing Information

Navigate to the entity’s profile and click Edit Listing Information.
2

Hide your address (optional)

Enable the Hide Business Address checkbox to keep your address private on online listings.
3

Add service areas

Enable “We provide service at customer locations” to open the Service Areas menu. Select the preferred area type: City, Zip Code, or Sub-locality.
Service Areas
4

Enter location details

Type a location — the system generates suggestions. Select the most appropriate from the list.
5

Add multiple areas

Click + Add Service Area and repeat to add additional locations.
6

Save

Verify all details and click Save.

Listings analytics

The Listings Analytics Dashboard provides insights into your listings’ performance with real-time data.
Analytics Dashboard
Navigate to Reputation > Listings > Analytics to access the dashboard.
MetricDescription
Total listings impressionsHow often your listings appear in search results
Total listings actionsUser interactions including clicks, calls, and direction requests
Device usage over timeHow users access listings across mobile, desktop, and tablet
Profile viewsHow many users are viewing your business listings
Platform insightsBreakdown of profile views by platform
Use the date filter to view specific data for a selected timeframe.

Request force sync

If listing updates are delayed, use Force Sync to manually request priority processing.
Force Sync helps prioritize updates, but final publishing times still depend on each publisher.
When to use Force Sync:
  • Listing updates have been pending longer than expected
  • Changes are time-sensitive and need priority attention
  • You want to take a proactive approach to managing listing accuracy
1

Open your listing

Navigate to the Listings section and select the entity you want to update.
2

Choose sync scope

Force Sync can be applied at the entity level (all connected publishers) or publisher level (a specific publisher only).
Force Sync
3

Request Force Sync

Click Request Force Sync for the selected scope, then confirm your request.

Duplicate suppression

Duplicate listings — extra profiles that represent the same business — can split ranking power, confuse customers, and display outdated information. Duplicate Suppression helps you detect and remove these extra listings.
Duplicate Suppression
The Duplicate Suppression tab is only visible if the account has an active Yext entity.

How duplicate detection works

  • Monthly automated scans run across major directories to identify potential duplicate listings
  • Listings are flagged based on matching signals: business name, address, phone number (NAP), and other identifying details
  • For multi-location brands, confirm the flagged listing is not a separate franchise, nearby branch, or previous address

Duplicate statuses

StatusMeaning
Possible duplicateFlagged and awaiting your review
Processing suppressionSuppression requested; publisher is reviewing (~24 hours, up to a week)
SuppressedDuplicate removed from search results
Unable to suppressPublisher declined; may need additional documentation

Managing duplicates

1

Review the listings grid

Compare business name, address, phone number, and details to confirm it is truly the same business.
Duplicates Grid
2

Suppress a confirmed duplicate

Click Suppress, then Confirm. The status changes to “Processing Suppression.”
Suppress Duplicate
3

Dismiss a false positive

If the listing is NOT a duplicate, click Not a Duplicate, then Confirm. The listing is removed from the suppression queue.
Not a Duplicate
Revisit the Duplicate Suppression tab monthly since automated scans refresh regularly. Consistent review keeps your online presence clean and optimized.

Cancelling Yext listings

1

Open Business Entities

Go to Reputation > Listings > Business Entities.
2

Initiate unsubscribe

Click the three-dot icon next to the business and select Unsubscribe.
Unsubscribe
3

Confirm and provide reason

Click Next, confirm your decision, and provide a reason for the cancellation.
An error message will display. Submit a cancellation request to our support team for assistance.
Yes. You can reactivate Listings at any time by following the setup process within your account.
No. The information will remain in directories but will no longer be actively managed or updated through your account.
No. You can cancel at any time with no additional fees. Billing stops immediately upon cancellation.
Listing Add-on Cancellation is only applicable for those who submitted the form 30 days before initiating the cancellation request.

Listings sync status and error handling

Understanding sync status helps you identify when listing data is not propagating correctly across directories.

Sync status indicators

StatusMeaning
SyncedBusiness data matches what is published on the directory
SyncingAn update has been submitted and is being processed by the publisher
ErrorThe publisher rejected or could not apply the update
Not syncedNo listing exists on that publisher for this entity

Common sync errors and fixes

Some publishers have strict data validation requirements — for example, character limits on business names, required phone number formats, or mandatory website fields. Review the error details shown next to the publisher and update your listing information to match the publisher’s requirements.
Use Request Force Sync at either the entity or publisher level to re-submit the update with priority status. If the issue persists after 48 additional hours, contact HoopAI support.
Ensure your business address is formatted to match official postal standards. Use the full street address including suite or unit numbers. Service-area businesses without a public address can enable Hide Business Address and define service areas instead.
Format your phone number with the country code prefix (e.g., +1 for US numbers). Remove any extensions from the primary phone number field.

FAQs

Yes. The Listings feature is powered by Yext, which syncs your business information to major directories and review sites. An active Yext entity is required for the Listings section to function. Contact your platform administrator to enable it.
Most updates appear within 24–72 hours, though some publishers take longer. Use Request Force Sync to prioritize a pending update. Final publishing time ultimately depends on each individual publisher’s processing schedule.
No. Cancelling your Yext subscription stops active management and updates, but existing listing information already published on directories remains. Publishers do not automatically remove listings when you unsubscribe.
HoopAI runs automated monthly scans across major directories to identify listings that share the same business name, address, and phone number (NAP) as your active listing. Flagged duplicates are presented for your review — you can suppress confirmed duplicates or dismiss false positives. Suppression requests are sent to the publisher and typically resolve within 24 hours to one week.
Yes. Click Create Entity for each business location. Each entity has its own profile, sync status, analytics, and duplicate suppression queue. Switch between entities from the main Listings dashboard.
Supported formats are PNG, JPEG, WEBP, and static GIFs (no animated GIFs). Maximum file size is 5MB. Business logos must maintain a 1:1 aspect ratio. Use the built-in editor for cropping, mirroring, and rotating after upload.
This widget highlights entities that are missing key fields such as phone number, website, description, or hours. Completing these fields improves your visibility in local search results and ensures customers have accurate contact information.
Last modified on March 5, 2026