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The Audit Reports section provides tools for generating Local Marketing Audits and comparing your online presence against competitors. Use these reports to uncover gaps, identify strengths, and take targeted action to improve your digital footprint.
Audit report access may be restricted based on your user permissions. Contact your account administrator if this section is unavailable.

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Local marketing audit

Your online presence is composed of many pieces that need to stay updated and consistent. With Local Marketing Audits, you can get a comprehensive snapshot of how your business appears online — and where to improve.

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Why use the local marketing audit?

  • Identify missing or inconsistent business listings across the web
  • See how your online presence compares to local competitors
  • Get actionable recommendations for improving local SEO
  • Track progress over time by generating repeat audits

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Generating a local marketing audit

1

Navigate to audit reports

Go to Reporting in the left sidebar, then select Audit Reports.
Audit Reports
2

Enter business details

Enter your business name, address, and any other required information to run the audit against your local listings.
Audit Details
3

Run the audit

Click Generate Audit to scan your business’s online presence across directories, search engines, and review platforms.
4

Review the results

The audit results show your business listing accuracy, review counts, and visibility scores across major platforms. Each section includes a status indicator and recommended actions.

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Comparing reports

Your marketing efforts exist alongside your competition. Use the Compare Reports feature to benchmark your online presence against competitor data for actionable insights.

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How to generate comparative reports

1

Open compare reports

From the Audit Reports section, select the Compare Reports option.
Compare Reports
2

Select reports to compare

Choose two or more previously generated audits to compare side-by-side, or enter competitor business information to generate a competitor comparison.
3

Review the comparison

The comparison highlights differences in listing completeness, review volume, star ratings, and visibility scores between your business and the comparison targets.
4

Export or share

Download the comparison as a report to share with stakeholders or use as a baseline for future audits.

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Account-level audit logs

For a detailed record of user actions and system changes within your account, see the Audit Logs section under Settings. Audit logs track:
  • User logins and account changes
  • Workflow creation and edits
  • Contact and opportunity updates
  • Settings and configuration changes
Last modified on March 4, 2026