What the audit covers
Running an audit
1
Navigate to reporting
Go to Reporting in the left sidebar and select Marketing Audit.
2
Enter business details
Provide the business name, address, phone number, and website URL. The audit engine uses this information to search directories and analyze online presence.
3
Run the audit
Click Run Audit. The platform scans multiple data sources and compiles results. This may take a few minutes depending on the number of directories checked.
4
Review results
The audit generates a detailed report with scores for each category, specific issues found, and actionable recommendations.
Comparison reports
Comparison reports benchmark a business against one or more competitors:- Run audits for both the business and the competitor(s)
- Select Compare and choose the reports to include
- The comparison highlights where the business leads, lags, or matches the competition
Sharing with clients
Audit reports can be:- Exported as PDF — download a branded report for email or print delivery
- Shared via link — generate a shareable link to the interactive report
- Included in proposals — use audit findings to support marketing service recommendations
Strategic growth insights
The audit report includes prioritized recommendations:- Critical issues — problems that immediately hurt visibility (incorrect business info, broken website, no reviews)
- Improvement opportunities — areas where small changes yield significant gains (missing meta descriptions, inconsistent NAP data)
- Competitive advantages — strengths to emphasize in marketing (higher review count than competitors, better page speed)