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Marketing audit reports provide a comprehensive assessment of a business’s online presence — covering SEO performance, business listings, reputation, and social media. Use them to identify gaps, benchmark against competitors, and build a data-driven growth strategy.

What the audit covers

CategoryWhat is analyzed
SEOWebsite health, keyword rankings, page speed, mobile-friendliness, meta tags
ListingsAccuracy and consistency of business information across directories (Google, Yelp, Facebook, etc.)
ReputationReview volume, average rating, review recency, response rate
Social mediaProfile completeness, posting frequency, engagement metrics

Running an audit

1

Navigate to reporting

Go to Reporting in the left sidebar and select Marketing Audit.
2

Enter business details

Provide the business name, address, phone number, and website URL. The audit engine uses this information to search directories and analyze online presence.
3

Run the audit

Click Run Audit. The platform scans multiple data sources and compiles results. This may take a few minutes depending on the number of directories checked.
4

Review results

The audit generates a detailed report with scores for each category, specific issues found, and actionable recommendations.

Comparison reports

Comparison reports benchmark a business against one or more competitors:
  1. Run audits for both the business and the competitor(s)
  2. Select Compare and choose the reports to include
  3. The comparison highlights where the business leads, lags, or matches the competition
This is particularly valuable for agencies presenting growth opportunities to clients.

Sharing with clients

Audit reports can be:
  • Exported as PDF — download a branded report for email or print delivery
  • Shared via link — generate a shareable link to the interactive report
  • Included in proposals — use audit findings to support marketing service recommendations

Strategic growth insights

The audit report includes prioritized recommendations:
  • Critical issues — problems that immediately hurt visibility (incorrect business info, broken website, no reviews)
  • Improvement opportunities — areas where small changes yield significant gains (missing meta descriptions, inconsistent NAP data)
  • Competitive advantages — strengths to emphasize in marketing (higher review count than competitors, better page speed)
Run marketing audits quarterly to track progress. Comparing sequential audits shows whether your marketing efforts are moving the needle on SEO, listings, and reputation.
Last modified on March 6, 2026