Skip to main content
The Reporting tab in the HoopAI Platform offers insights, metrics, and visualizations for tracking key business performance indicators. From lead generation and conversion rates to call logs and ad spend, Reporting gives you the data you need to optimize your strategy.

Call reporting

Review inbound and outbound call metrics, duration, and outcomes.

Appointment report

Analyze appointment bookings, outcomes, and calendar performance.

Agent reporting

Measure individual agent performance across calls and conversations.

Ads reporting

Monitor Google Ads and Facebook Ads campaign performance in one place.

Custom reports

Build tailored reports using your own metrics and filters.

Audit reports

Track system-level changes, user actions, and account activity logs.

​
What you can track

The Reporting section covers five core areas:
  • Call & appointment data — volumes, outcomes, durations, and trends over time
  • Agent performance — per-user breakdowns of activity and results
  • Ad performance — impressions, clicks, conversions, cost-per-click, and ROI for Google and Facebook campaigns
  • Attribution — trace which sources and touchpoints are converting leads
  • Custom metrics — build your own report views with the columns and filters you care about
Access to specific reporting components may vary depending on your user permissions. Contact your account administrator if a section appears unavailable.
Last modified on March 4, 2026