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Integrating Google Analytics 4 (GA4) with HoopAI lets you combine CRM data with web analytics to get a complete picture of how visitors interact with your funnels, websites, and chat widgets before and after they become contacts. You can also fire custom GA4 events from within workflows, enabling sophisticated conversion tracking that ties marketing activity directly to revenue outcomes.
Google Analytics and Ads integration reporting overview

Google Ads reporting dashboard with impressions and click metrics

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What you can track

The GA4 integration with HoopAI supports three primary use cases:
  1. Website and funnel page tracking — standard GA4 page view and session data on pages built in HoopAI, using your GA4 Measurement ID.
  2. Custom event firing from workflows — send custom events to GA4 at any point in an automation, such as when a contact submits a form, books an appointment, or makes a purchase.
  3. Chat widget tracking — capture GA4 events when visitors interact with a HoopAI chat widget on your site.
  4. GA4 dashboard widgets — pull GA4 metrics (users, sessions, traffic sources, top pages) directly into your HoopAI dashboard without leaving the platform.

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Setting up GA4 tracking on funnels and websites

To add your GA4 Measurement ID to a funnel or website:
  1. In your Google Analytics account, go to Admin → Data Streams and select your web data stream.
  2. Copy the Measurement ID (format: G-XXXXXXXXXX).
  3. In HoopAI, open the funnel or website in the builder.
  4. Go to Settings → Tracking and paste your Measurement ID into the Google Analytics field.
  5. Save the settings.
Once added, GA4 will begin recording page views and standard events for all visitors to pages in that funnel or website. Data typically appears in your GA4 account within 24–48 hours of the first tracked session.

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Sending custom events from workflows

You can use the Add to Google Analytics workflow action to fire custom events at any point in an automation. This is useful for tracking high-value actions that go beyond standard page views — such as appointment bookings, order completions, or stage transitions in your CRM pipeline.

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Steps to configure

  1. Open or create a workflow in Automations.
  2. Add a new action and search for Add to Google Analytics.
  3. Select Google Analytics 4 as the action type.
  4. Enter your Measurement ID from your GA4 data stream.
  5. Enter your API Secret — found in GA4 under Admin → Data Streams → Measurement Protocol API Secrets. Create a new secret if none exists.
  6. Enter an Event Name that describes the action (for example, appointment_booked or order_completed). This name will appear in your GA4 events report.
  7. Optionally enter an Event Value — a numeric value such as estimated lead value or purchase amount — that will be associated with the event in GA4.
  8. Save the action and activate the workflow.
GA4 event data sent via the Measurement Protocol (the method used by workflow actions) can take 24–48 hours to appear in the GA4 interface. This is a Google-side processing delay and is not specific to HoopAI.

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Tracking chat widget activity

HoopAI’s chat widget can fire GA4 events when visitors interact with the widget. To enable this:
  1. Make sure your GA4 Measurement ID is added to the page where the chat widget is embedded (via the site or funnel tracking settings).
  2. The widget automatically sends events to GA4 for interactions such as widget open, message sent, and contact captured.
This data appears in your GA4 event reports under the event names assigned by HoopAI’s widget tracking layer.

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GA4 dashboard widgets in HoopAI

You can bring GA4 data directly into your HoopAI dashboard using the built-in GA4 widget integration:
  1. Edit your dashboard and click Add Widget.
  2. Select Google Analytics as the data source.
  3. Connect your GA4 property using your Google account credentials.
  4. Choose a metric to display — options include Users, Sessions, Engaged sessions, Traffic sources, and Top pages.
  5. Save the widget.
GA4 widgets sit alongside your CRM and ad performance widgets in a single dashboard view, eliminating the need to switch between platforms to get a complete picture of traffic and lead generation performance.
GA4 dashboard widgets with traffic and session data

Google Analytics metrics displayed alongside CRM data in the HoopAI dashboard

Place a GA4 sessions widget and a HoopAI new contacts widget side by side on the same dashboard to monitor how website traffic is translating into CRM contacts in real time.

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Getting the most from the integration

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Event naming conventions

GA4 event names should be descriptive and use underscores instead of spaces (for example, form_submitted, appointment_booked, payment_received). Consistent naming makes it easier to build segments and funnels in GA4’s Explore reports.

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Using event parameters

The Event Value field in the workflow action sends a numeric parameter to GA4. If you are tracking revenue-generating events (such as order completions), pass the actual or estimated order value here. GA4 can then use this data to calculate total event value in your reports.

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Combining with Google Ads

If you run Google Ads campaigns, you can import GA4 conversion events into Google Ads as conversion actions. This enables bidding strategies to optimize for the specific actions — bookings, purchases, form completions — that you have defined in your HoopAI workflows.
Google Ads conversion data overview

Google Ads conversion tracking with impressions, clicks, and conversions

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Frequently asked questions

No. You can add your GA4 Measurement ID directly in HoopAI’s funnel and website settings without using Google Tag Manager. However, if you are using GTM for other tracking on the same pages, you can also manage the GA4 tag through GTM and omit the direct Measurement ID entry in HoopAI.
The most common reasons are: incorrect Measurement ID or API Secret, a typo in the event name (GA4 event names are case-sensitive), or the 24–48 hour processing delay. Verify your Measurement ID and API Secret in GA4 under Admin → Data Streams → Measurement Protocol API Secrets.
Yes. Each funnel or website can have its own Measurement ID, and each workflow action can specify a different Measurement ID. This allows you to route data to different GA4 properties for different clients or brands managed within the same HoopAI account.
Use the GA4 DebugView (Admin → DebugView) to see events arriving in real time during testing. Trigger the workflow for a test contact and watch for the event to appear in DebugView within a few seconds. Note that DebugView requires a debug-enabled session, which is not the same as the Measurement Protocol events sent by workflows.
Last modified on March 6, 2026