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The visitor data widget displays website traffic metrics directly on your dashboard, giving you a quick overview of how visitors interact with your HoopAI-hosted pages — funnels, websites, and landing pages.

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What data it shows

MetricDescription
Total page visitsNumber of page loads across your sites
Unique visitorsDistinct visitors (deduplicated by session)
Visits over timeTrend line showing traffic patterns
Traffic sourcesWhere visitors are coming from (direct, organic, referral, paid)
Device breakdownDesktop vs. mobile vs. tablet split

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Adding the widget

1

Enter edit mode

Click the pencil icon on your dashboard to enter edit mode.
2

Add the widget

Click Add Widget and select from the Visitor Data category. Choose the specific widget type (total visits, unique visitors, or visits over time).
3

Configure

Set the date range, chart type, and any filtering conditions.
4

Save

Click Save, then Save Changes.

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Filtering by date range

Use the widget’s date range setting to compare traffic across periods:
  • Last 7 days — monitor recent trends
  • Last 30 days — evaluate monthly performance
  • Custom range — analyze specific campaign periods
Enable Comparison Date Range in the widget configuration to show a previous period side-by-side with the current one.

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Comparing periods

The comparison feature overlays two time periods on the same chart. This helps answer questions like:
  • Did traffic increase after launching a new campaign?
  • How does this month compare to last month?
  • Is weekend traffic growing or declining?
Pair the visitor data widget with conversion and attribution widgets to connect traffic volume to actual leads and sales.
Last modified on March 6, 2026