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The SMS metrics section in Hoop provides a detailed overview of your text message activity — total counts and percentages for each status. Use these metrics to evaluate the effectiveness of your SMS outreach and make data-driven improvements.

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SMS statuses explained

Definition: Total number of SMS messages dispatched within a specific time frame, plus the percentage of sent messages out of all SMS activity.Why it matters: Monitoring sent volume helps you gauge the scale of your outreach efforts.
Definition: Total count of messages successfully delivered to recipients, plus the delivery rate percentage.Why it matters: High delivery rates confirm messages are reaching your audience. Low rates may indicate issues with your contact list, number registration, or carrier filtering.
Definition: Number of recipients who clicked a link within the SMS, plus the click-through rate percentage.Why it matters: Click rates reveal how engaging your content is and whether your calls-to-action are effective.
Definition: Count of messages that did not reach the recipient’s inbox.Why it matters: Monitoring failures helps you identify and fix delivery problems — invalid numbers, carrier blocks, or spam filters — to improve reliability over time.

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Troubleshooting and FAQs

Delivery failures can result from:
  • Incorrect or inactive phone numbers
  • Carrier filtering or spam blocks
  • MMS capability not enabled on the sending number
  • Attachment size exceeding carrier limits (aim for under 500 KB)
  • Incomplete A2P 10DLC registration (required for US numbers)
Keep your contact list current and ensure your number is properly registered.
  • Write compelling, concise messages with a clear call to action.
  • Personalize messages using custom values (e.g., contact first name).
  • Segment your audience and tailor content to each group.
  • Use trigger links so clicks automatically fire relevant automations.
  • Review your contact list for formatting errors in phone numbers.
  • Confirm MMS capability is enabled if you are sending attachments.
  • Verify A2P 10DLC registration is complete for US numbers.
  • Contact your SMS provider for deeper technical investigation.
Last modified on March 4, 2026