Manage every inbound and outbound interaction — SMS, email, calls, live chat, WhatsApp, and social messages — from a unified inbox, with tools for assignment, labeling, scheduling, templates, bot control, payment requests, and conversation settings.
The Conversations section is your unified communications hub. Every interaction with leads, clients, and prospects — SMS, email, calls, live chat, WhatsApp, Instagram, Facebook Messenger, Google My Business, and TikTok DMs — is consolidated into one organized inbox. You can send, receive, assign, label, and automate responses across all channels without switching tools.
Go to Settings → Phone System to set up a phone number for SMS and calling. Connect social channels (Instagram, Facebook, Google My Business) under Settings → Integrations. Connect WhatsApp under Settings → WhatsApp.
2
Set up conversation labels and assignment
Under Conversations Settings, create labels for the types of conversations your team handles — for example, “Support,” “Sales,” or “Billing.” Set up assignment rules so incoming conversations are routed to the right team member automatically.
3
Create snippets for common replies
Go to Conversations → Snippets and add the messages your team sends repeatedly — FAQs, booking confirmations, pricing details. Snippets are inserted with a single click during a conversation.
4
Configure do not disturb hours
Under Conversations → Do Not Disturb, set quiet hours for your account so automated follow-up messages are not sent in the middle of the night or outside business hours.
5
Enable call recording (if applicable)
Go to Conversations → Call Recording and enable recording for inbound and/or outbound calls. Make sure you understand and comply with the disclosure requirements in your jurisdiction before enabling.
Access to certain conversation features — such as social messaging and WhatsApp — depends on which channels you have connected in Settings and your plan level. Some features may require additional setup before they appear in the inbox.
What is the difference between snippets and templates?
Snippets are free-form reusable text blocks your team uses as shortcuts during a conversation — any channel, any content. Templates are structured message formats required for certain regulated channels (specifically SMS and WhatsApp Business), where carriers or platforms require pre-approved message content for outbound marketing or transactional messages. Use snippets for everyday quick replies; use templates when the channel requires it.
What is the difference between internal comments and regular messages?
Regular messages are sent to the contact and appear in the conversation thread they can see. Internal comments are private notes visible only to your team — they appear in the same thread but are clearly marked as internal and are never sent to the contact. Use internal comments to leave context for teammates, escalate a conversation, or add notes without the contact seeing them.
How does bot status work?
Each contact has a bot status toggle that controls whether the AI conversation bot (if you have one configured) will automatically reply to incoming messages from that contact. When bot status is ON, the bot handles replies. When it is OFF, the conversation is handled manually by your team. You can toggle bot status directly from any conversation thread without going to the contact record.
What is the difference between conversation labels and tags?
Tags are applied to contact records and persist on the contact — they describe attributes of the person. Conversation labels are applied to individual conversation threads and describe the nature or status of that specific interaction. The same contact can have multiple conversations with different labels. Tags are for contact segmentation; labels are for conversation management.
Can I schedule a message to be sent later?
Yes. When composing any message in a conversation, use the scheduled message option to set a specific date and time for delivery. Scheduled messages can be reviewed and cancelled before they send. This is separate from drip sequences or workflow-based automation — it is a one-off scheduled send from within a single conversation.
What is the manual actions queue?
Manual actions are tasks created by workflow automation that require a human to take action — typically making a phone call or sending a personalized message. When a workflow reaches a manual action step, the task appears in the manual actions queue for the assigned team member. The team member works through the queue, marking each action complete before moving to the next.