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Comment automation lets you automatically respond to comments on your Facebook and Instagram posts. When someone comments on your content, HoopAI can send a direct message, post a reply comment, or trigger a workflow — turning social engagement into leads without manual effort.

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How it works

Comment automation monitors your connected Facebook and Instagram accounts for new comments on your posts. When a comment matches your configured trigger conditions, the platform executes the assigned actions automatically.

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Setting up comment triggers

1

Connect your accounts

Ensure your Facebook Page and/or Instagram Business account are connected in Settings > Integrations.
2

Create a workflow

Go to Automation > Workflows and create a new workflow. Select the Facebook/Instagram Comment trigger.
3

Configure trigger conditions

Set when the automation should fire:
  • Any comment — trigger on every new comment
  • Specific keywords — trigger only when the comment contains certain words (e.g., “price,” “interested,” “info”)
  • Specific post — monitor comments on a particular post
4

Add actions

Configure what happens when the trigger fires:
  • Send DM — send a direct message to the commenter with more information or a link
  • Reply to comment — post an automated public reply to the comment
  • Add to workflow — enroll the commenter in a nurture sequence
  • Create contact — add the commenter as a new contact in your CRM
  • Apply tag — tag the contact for segmentation
5

Publish the workflow

Review your configuration and click Publish to activate the automation.

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Auto-reply actions

Send a private message to the commenter. This is ideal for:
  • Sharing pricing or detailed information privately
  • Sending a booking link
  • Starting a sales conversation
The DM is sent through the platform’s connected social messaging channel.

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Use cases

Ask followers to comment a specific keyword (e.g., “WIN”) to enter. The automation captures each commenter as a contact, sends a DM with entry confirmation, and adds them to a follow-up workflow.
When someone comments “interested” or “price” on a product post, send a DM with a link to your booking page or product info, and create a contact record for follow-up.
Promote an event and ask people to comment to register. The automation sends a DM with event details and adds them to an event reminder workflow.
Reply to every comment with a thank-you message and a question to encourage further engagement, boosting the post’s visibility in the algorithm.

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FAQs

Comment automation works with feed posts and Reels. Story replies are handled through the direct messaging channel rather than comment automation.
Yes. Create separate workflow branches using if/else conditions based on the comment content. Each branch can have its own reply action.
No. The automation filters out comments from your own connected account to prevent self-replies.
Replies are typically sent within seconds of the comment being detected. The exact timing depends on platform API delivery.
Avoid spammy auto-replies. Facebook and Instagram may restrict accounts that send identical messages to many users in a short period. Vary your response templates and use keyword-based targeting to keep interactions relevant.
Last modified on March 6, 2026